{"podcast":{"title":"A Podcast for Coaches","slug":"a-podcast-for-coaches-5728616","podcast_index_feed_id":5728616,"rss_url":"https://feeds.transistor.fm/a-podcast-for-coaches","website_url":"https://beautifulbusiness.transistor.fm/","image_url":"https://img.transistorcdn.com/kgzBR3oBidoN9214wl57DsLmY_6gyI4ldI5g3j0yOjw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1MTUzLzE3MDY3/NjU1NTQtYXJ0d29y/ay5qcGc.jpg","author":"Mark Butler","episode_count":53,"summary":"A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest \"hassle-per-dollar\" businesses in the world.","last_synced_at":"2026-07-14T08:20:35.234038+00:00","page_url":"https://stenobird.com/podcast/a-podcast-for-coaches-5728616"},"episode":{"title":"Boring answers are a good sign.","slug":"boring-answers-are-a-good-sign","published_at":"2026-06-22T18:32:43+00:00","page_url":"https://stenobird.com/podcast/a-podcast-for-coaches-5728616/boring-answers-are-a-good-sign","show_page_url":"https://stenobird.com/podcast/a-podcast-for-coaches-5728616","url":"https://share.transistor.fm/s/f56321e0","audio_url":"https://media.transistor.fm/f56321e0/e403ef83.mp3","summary":"I talk with coaches every week through my bookkeeping service at letsdothebooks.com . Over time I've distilled three questions whose answers reveal more about where a coach is in their practice than almost anything else — not because of what the answers say, but because of how confidently and clearly a coach can say them. Timestamps [00:00:00] Introduction — I describe the conversations that led to these three questions, and introduce the core idea: confidence and clarity in the answers matter more than the content of the answers. [00:00:48] Question 1: How will I meet and enroll my next coaching client? — This question has marketing and sales baked into it. A boring answer is a good sign. A hopeful or hypothetical answer signals a practice still in an exploratory season. [00:02:02] What a mature answer looks like — I use my own practice as an example: referrals and podcast listeners. No drama, no hypothesis. An answered question. [00:03:06] What the answer reveals — Confidence in this answer gives me a strong read on where a coach is in their practice, independent of whether they're a good coach or what their timeline looks like. [00:04:13] The confidence edge — Where my own confidence becomes hypothetical: scaling enrollment, moving from a handful of clients per year to dozens. That gap is diagnostic too. [00:05:11] Question 1 as a standalone heuristic — If there were only one question to ask, this would be it. [00:05:38] Questions 2 and 3 — Why they matter: coaches can really lose the thread of a healthy practice here, and the answers reveal mental and emotional state as much as business strategy. [00:06:06] Question 2: What structure and deliverables will I follow to support my next client? — I describe my own model: block of sessions, Zoom calls, no homework, no p…","meta_description":"I talk with coaches every week through my bookkeeping service at letsdothebooks.com . Over time I've distilled three questions whose answers reveal more a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1185,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/a-podcast-for-coaches-5728616/episodes/boring-answers-are-a-good-sign/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/a-podcast-for-coaches-5728616/boring-answers-are-a-good-sign.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}