{"podcast":{"title":"A.I. In Football","slug":"a-i-in-football-6622013","podcast_index_feed_id":6622013,"rss_url":"https://feeds.captivate.fm/atc/","website_url":"https://elevatehcw.kit.com/49a42d011b","image_url":"https://artwork.captivate.fm/31790e8b-cacc-460c-9874-014683e11da8/AI-In-Football-Podcast-Art-Work-1-2.jpg","author":"Tom Butterfield & David Bromley","episode_count":162,"summary":"AI in Football: Recruitment Decisions, Done Properly is a practical podcast about how football clubs make better recruitment decisions in an AI world — without the hype. We don’t chase novelty tools. We focus on the thinking and structure that makes any tool useful: clear role briefs, behaviours over labels, constraints and trade-offs, repeatable shortlisting, and decision review that actually improves the process. Each episode gives you something you can use: - Role Definition Templates (behaviour-based, not position labels) - Question sets that lead to better shortlists - Meeting Structures that stop recruitment becoming a persuasion contest - Simple Ways to Stress-Test Decisions (“what would make this wrong?”) - How AI Fits Safely: drafting, checking, standardising outputs — never replacing judgement If you work in recruitment, scouting, analysis, coaching, or you’re aiming to, this show is for you. Clarity First. Tools Second.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/a-i-in-football-6622013"},"episode":{"title":"Ep48: Turning Behaviours into Metrics - Choosing KPI's that Serve The Team Identity (And Avoid Analysis Theatre)","slug":"ep48-turning-behaviours-into-metrics-choosing-kpi-s-that-serve-the-team-identity-and-avoid-analysis-theatre","published_at":"2026-03-05T08:00:00+00:00","page_url":"https://stenobird.com/podcast/a-i-in-football-6622013/ep48-turning-behaviours-into-metrics-choosing-kpi-s-that-serve-the-team-identity-and-avoid-analysis-theatre","show_page_url":"https://stenobird.com/podcast/a-i-in-football-6622013","url":"https://atc.captivate.fm/episode/ep48","audio_url":"https://episodes.captivate.fm/episode/83a88612-521c-4458-865a-07cae670d726.mp3","summary":"Join the Free Kickstart Challenge Summary In this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley discuss the critical aspects of recruitment in football, emphasizing the importance of clarity in defining player behaviors and the role of data analytics in making informed decisions. They explore the concept of 'Analysis Theatre,' where analysis appears rigorous but lacks connection to actual performance needs. The conversation also covers the significance of KPIs, the process of KPI weighting, and how AI can assist in refining recruitment strategies while ensuring that human judgment remains central to decision-making. Takeaways Recruitment decisions in football require clarity and defined behaviors. Analysis Theatre occurs when data analysis is disconnected from actual needs. KPIs should be based on behaviors rather than just metrics. AI can help streamline the recruitment process but should not replace human judgment. Effective recruitment involves a clear understanding of team identity and player fit. KPI weighting should reflect the agreed-upon team identity and objectives. The recruitment process should prioritize behaviors over statistics. Data without a behavioral anchor is often just noise. Clarity in recruitment meetings prevents subjective decision-making. The recruitment process should be iterative, refining behaviors and metrics continuously. Useful Links Join the Free Kickstart Challenge Support The Show - Buy David and Tom a bag of peanut M&M's. Instagram Youtube Channel","meta_description":"Join the Free Kickstart Challenge Summary In this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley discuss the critical aspe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2088,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/a-i-in-football-6622013/episodes/ep48-turning-behaviours-into-metrics-choosing-kpi-s-that-serve-the-team-identity-and-avoid-analysis-theatre/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/a-i-in-football-6622013/ep48-turning-behaviours-into-metrics-choosing-kpi-s-that-serve-the-team-identity-and-avoid-analysis-theatre.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}