{"podcast":{"title":"A.I. In Football","slug":"a-i-in-football-6622013","podcast_index_feed_id":6622013,"rss_url":"https://feeds.captivate.fm/atc/","website_url":"https://elevatehcw.kit.com/49a42d011b","image_url":"https://artwork.captivate.fm/31790e8b-cacc-460c-9874-014683e11da8/AI-In-Football-Podcast-Art-Work-1-2.jpg","author":"Tom Butterfield & David Bromley","episode_count":162,"summary":"AI in Football: Recruitment Decisions, Done Properly is a practical podcast about how football clubs make better recruitment decisions in an AI world — without the hype. We don’t chase novelty tools. We focus on the thinking and structure that makes any tool useful: clear role briefs, behaviours over labels, constraints and trade-offs, repeatable shortlisting, and decision review that actually improves the process. Each episode gives you something you can use: - Role Definition Templates (behaviour-based, not position labels) - Question sets that lead to better shortlists - Meeting Structures that stop recruitment becoming a persuasion contest - Simple Ways to Stress-Test Decisions (“what would make this wrong?”) - How AI Fits Safely: drafting, checking, standardising outputs — never replacing judgement If you work in recruitment, scouting, analysis, coaching, or you’re aiming to, this show is for you. Clarity First. Tools Second.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/a-i-in-football-6622013"},"episode":{"title":"Ep44: Identity Before Positions — Why “How We Win” Comes First","slug":"ep44-identity-before-positions-why-how-we-win-comes-first","published_at":"2026-01-22T08:00:00+00:00","page_url":"https://stenobird.com/podcast/a-i-in-football-6622013/ep44-identity-before-positions-why-how-we-win-comes-first","show_page_url":"https://stenobird.com/podcast/a-i-in-football-6622013","url":"https://atc.captivate.fm/episode/ep44-","audio_url":"https://episodes.captivate.fm/episode/4b5980b8-0744-4b97-9c26-476255da5ec6.mp3","summary":"Join the Free Kickstart Challenge Summary In this episode of the AI in Football podcast, Tom Butterfield and David Bromley discuss the critical role of identity in football recruitment. They emphasise that understanding a team's identity is essential before making recruitment decisions, as it helps define what 'fit' means for players. The conversation explores the pitfalls of relying on position labels, the importance of non-negotiables, and how AI can assist in clarifying identity. They also introduce the concept of the identity cascade and the need to avoid KPI theatre in recruitment discussions. Finally, they highlight the use of templates to streamline the recruitment process and ensure alignment across the club. Takeaways Identity should come before positions in recruitment. Understanding how to win matches is crucial. Position labels can create a false sense of agreement. Recruitment should focus on fit, not just filling positions. AI can help clarify and standardise recruitment processes. Non-negotiables are essential for defining identity. Metrics should be evidence of behaviours, not standalone indicators. Templates can speed up the alignment process in recruitment. Avoiding KPI theatre is important for effective decision-making. Clarity in identity leads to better recruitment outcomes. Useful Links Join the Free Kickstart Challenge Support The Show - Buy David and Tom a bag of peanut M&M's. Instagram Youtube Channel","meta_description":"Join the Free Kickstart Challenge Summary In this episode of the AI in Football podcast, Tom Butterfield and David Bromley discuss the critical role of id…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2042,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/a-i-in-football-6622013/episodes/ep44-identity-before-positions-why-how-we-win-comes-first/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/a-i-in-football-6622013/ep44-identity-before-positions-why-how-we-win-comes-first.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}