{"podcast":{"title":"30 Minutes to President's Club | No-Nonsense Sales","slug":"30-minutes-to-president-s-club-no-nonsense-sales-705184","podcast_index_feed_id":705184,"rss_url":"https://feeds.megaphone.fm/30mpc","website_url":"https://www.30mpc.com","image_url":"https://megaphone.imgix.net/podcasts/ff56f3b6-db71-11ec-8576-eb55b4af3d2b/image/48d6bf3cfff4e486a67ebccfdab50d2f.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Armand Farrokh & Nick Cegelski","episode_count":611,"summary":"The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams. Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show… Get ready, you're going to President's Club.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/30-minutes-to-president-s-club-no-nonsense-sales-705184"},"episode":{"title":"#567 - How to Turn Cold Outreach Into Real Conversations | Adia Toll","slug":"567-how-to-turn-cold-outreach-into-real-conversations-adia-toll","published_at":"2026-04-23T07:00:00+00:00","page_url":"https://stenobird.com/podcast/30-minutes-to-president-s-club-no-nonsense-sales-705184/567-how-to-turn-cold-outreach-into-real-conversations-adia-toll","show_page_url":"https://stenobird.com/podcast/30-minutes-to-president-s-club-no-nonsense-sales-705184","url":"https://pdst.fm/e/traffic.megaphone.fm/THMPC6556830886.mp3?updated=1777325510","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/THMPC6556830886.mp3?updated=1777325510","summary":"In this episode we take how Adia Toll engineered a 72% reply rate by shifting from pitch-first selling to conversation-first prospecting and the exact systems behind it. ACTIONABLE TAKEAWAYS: Grind → optimize → automate (GOAT framework): Manually run your entire outbound motion first, then optimize each step before automating so you scale what actually works. Focus on one metric at a time: Pick a single KPI (like reply rate), reverse engineer it, and ignore everything else until you 10x it. Prioritize conversations over meetings: Start simple, human back-and-forth dialogue first—meetings come easier once rapport is built. Don’t scale bad outbound: Avoid “spray and pray” automation—optimize for quality conversations, not activity volume. ADIA'S PATH TO PRESIDENT'S CLUB: First Sales Hire at AskElephant 150-250% of Annual Quota as a rep. SDR to SDR Manager to Head of Sales Development in 4 years These Courses Will Get You to President’s Club: Cold Call Course: https://bit.ly/4jqQ4w2 Cold Email Course: http://bit.ly/44K6jy3 Discovery Course: https://bit.ly/4cQYaM8 Exec Selling Course: https://bit.ly/4lCtJh7 Leadership Course: https://bit.ly/4o8KtMT Get More Tactics: Free Toolkits: ⁠http://bit.ly/4nZwvO5⁠ Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube","meta_description":"In this episode we take how Adia Toll engineered a 72% reply rate by shifting from pitch-first selling to conversation-first prospecting and the exact sys…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2173,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/30-minutes-to-president-s-club-no-nonsense-sales-705184/episodes/567-how-to-turn-cold-outreach-into-real-conversations-adia-toll/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/30-minutes-to-president-s-club-no-nonsense-sales-705184/567-how-to-turn-cold-outreach-into-real-conversations-adia-toll.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}