{"podcast":{"title":"21st Century Entrepreneurship","slug":"21st-century-entrepreneurship-6829325","podcast_index_feed_id":6829325,"rss_url":"https://rss.buzzsprout.com/2328218.rss","website_url":"https://www.21ce.biz","image_url":"https://storage.buzzsprout.com/96p5ua0suhv91bd2unl1ckkbnxi5?.jpg","author":"Martin Piskoric","episode_count":544,"summary":"An entrepreneurship podcast that transforms in-depth interviews with founders, CEOs, investors, executives, creators, and business leaders into tightly edited, first-person narratives that distill what matters most from their real-world experience. A four-time Gold Award-winning show with more than 540 published interviews, 21st Century Entrepreneurship explores how businesses are built, funded, scaled, transformed, and sometimes rebuilt from failure. Host Martin Piskoric guides each conversation toward the moments, decisions, lessons, and experiences most useful to listeners, then steps out of the final edit. What remains is the guest's voice—without small talk, unnecessary promotion, or interview clutter—shaped with music and space for reflection. Episodes cover entrepreneurship, leadership, business strategy, growth, marketing, finance and investment, AI and technology, personal development, and the realities of building and leading businesses.","last_synced_at":"2026-09-11T16:18:50.859024+00:00","page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325"},"episode":{"title":"#519 Ferdinand Mehlinger: What replaced old SEO?","slug":"519-ferdinand-mehlinger-what-replaced-old-seo","published_at":"2026-05-27T19:00:00+00:00","page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/519-ferdinand-mehlinger-what-replaced-old-seo","show_page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325","url":"https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/19250307-519-ferdinand-mehlinger-what-replaced-old-seo.mp3","audio_url":"https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/19250307-519-ferdinand-mehlinger-what-replaced-old-seo.mp3","summary":"Ferdinand Mehlinger is a search technologist and founder @ G-Stacker who says his background goes back to Backrub, the early project that became Google, and we spoke about why small business owners struggle to be found online without spending heavily on ads. He explains that most plumbers, landscapers, doctors, architects, and local operators do not have time to study SEO after work, and that many owners simply admit, “I don’t know any of this.” The turning point came when a friend told him t...","meta_description":"Ferdinand Mehlinger is a search technologist and founder @ G-Stacker who says his background goes back to Backrub, the early project that became Google, a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1599,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/21st-century-entrepreneurship-6829325/episodes/519-ferdinand-mehlinger-what-replaced-old-seo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/519-ferdinand-mehlinger-what-replaced-old-seo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}