{"podcast":{"title":"21st Century Entrepreneurship","slug":"21st-century-entrepreneurship-6829325","podcast_index_feed_id":6829325,"rss_url":"https://rss.buzzsprout.com/2328218.rss","website_url":"https://www.21ce.biz","image_url":"https://storage.buzzsprout.com/96p5ua0suhv91bd2unl1ckkbnxi5?.jpg","author":"Martin Piskoric","episode_count":544,"summary":"An entrepreneurship podcast that transforms in-depth interviews with founders, CEOs, investors, executives, creators, and business leaders into tightly edited, first-person narratives that distill what matters most from their real-world experience. A four-time Gold Award-winning show with more than 540 published interviews, 21st Century Entrepreneurship explores how businesses are built, funded, scaled, transformed, and sometimes rebuilt from failure. Host Martin Piskoric guides each conversation toward the moments, decisions, lessons, and experiences most useful to listeners, then steps out of the final edit. What remains is the guest's voice—without small talk, unnecessary promotion, or interview clutter—shaped with music and space for reflection. Episodes cover entrepreneurship, leadership, business strategy, growth, marketing, finance and investment, AI and technology, personal development, and the realities of building and leading businesses.","last_synced_at":"2026-09-11T16:18:50.859024+00:00","page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325"},"episode":{"title":"#516 Dr. Irena O'Brien: Why Does Change Feel So Hard?","slug":"516-dr-irena-o-brien-why-does-change-feel-so-hard","published_at":"2026-05-11T17:00:00+00:00","page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/516-dr-irena-o-brien-why-does-change-feel-so-hard","show_page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325","url":"https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/19158870-516-dr-irena-o-brien-why-does-change-feel-so-hard.mp3","audio_url":"https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/19158870-516-dr-irena-o-brien-why-does-change-feel-so-hard.mp3","summary":"Dr. Irena O'Brien is a cognitive neuroscientist and founder of the neuroscience school, and we spoke about how the brain shapes change, leadership, energy, and performance before we are even consciously aware of it. Her work helps coaches and helping professionals understand why “the brain's first job is survival” and why change often fails when we treat it only as mindset, motivation, or willpower. Irena explains the brain as a prediction engine: it uses past experience to estimate whether s...","meta_description":"Dr. Irena O'Brien is a cognitive neuroscientist and founder of the neuroscience school, and we spoke about how the brain shapes change, leadership, energy…","key_points":[],"chapters":[],"topics":[],"duration_seconds":896,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/21st-century-entrepreneurship-6829325/episodes/516-dr-irena-o-brien-why-does-change-feel-so-hard/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/516-dr-irena-o-brien-why-does-change-feel-so-hard.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}