{"podcast":{"title":"21st Century Entrepreneurship","slug":"21st-century-entrepreneurship-6829325","podcast_index_feed_id":6829325,"rss_url":"https://rss.buzzsprout.com/2328218.rss","website_url":"https://www.21ce.biz","image_url":"https://storage.buzzsprout.com/96p5ua0suhv91bd2unl1ckkbnxi5?.jpg","author":"Martin Piskoric","episode_count":526,"summary":"The 21st Century Entrepreneurship Podcast is a 4 x Gold-Award weekly show that features interviews with cutting-edge leaders and successful entrepreneurs. We talk about the fundamentals of starting and growing a business, achieving and maintaining success, as well as the difficulties of entrepreneurship and its future. Subscribe to the 21st Century Entrepreneurship Podcast and never miss an episode, so you can stay on top of the curve and gain the knowledge you need to succeed in today's competitive landscape.","last_synced_at":"2026-07-14T08:19:25.375914+00:00","page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325"},"episode":{"title":"#516 Dr. Irena O'Brien: Why Does Change Feel So Hard?","slug":"516-dr-irena-o-brien-why-does-change-feel-so-hard","published_at":"2026-05-11T17:00:00+00:00","page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/516-dr-irena-o-brien-why-does-change-feel-so-hard","show_page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325","url":"https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/19158870-516-dr-irena-o-brien-why-does-change-feel-so-hard.mp3","audio_url":"https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/19158870-516-dr-irena-o-brien-why-does-change-feel-so-hard.mp3","summary":"Dr. Irena O'Brien is a cognitive neuroscientist and founder of the neuroscience school, and we spoke about how the brain shapes change, leadership, energy, and performance before we are even consciously aware of it. Her work helps coaches and helping professionals understand why “the brain's first job is survival” and why change often fails when we treat it only as mindset, motivation, or willpower. Irena explains the brain as a prediction engine: it uses past experience to estimate whether s...","meta_description":"Dr. Irena O'Brien is a cognitive neuroscientist and founder of the neuroscience school, and we spoke about how the brain shapes change, leadership, energy…","key_points":[],"chapters":[],"topics":[],"duration_seconds":896,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/21st-century-entrepreneurship-6829325/episodes/516-dr-irena-o-brien-why-does-change-feel-so-hard/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/516-dr-irena-o-brien-why-does-change-feel-so-hard.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}