{"podcast":{"title":"21 Hats Podcast","slug":"21-hats-podcast-502638","podcast_index_feed_id":502638,"rss_url":"https://www.spreaker.com/show/4439758/episodes/feed","website_url":"https://www.spreaker.com/show/21-hats-podcast","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/27e8ec21209a6c9a99a0f0963132b13e.jpg","author":"21 Hats","episode_count":568,"summary":"The 21 Hats Podcast presents an authentic weekly conversation with small business owners who are remarkably willing to share what’s working for them and what isn’t. Unlike many business podcasts, which tend to talk to highly successful entrepreneurs whose struggles are in the past, the 21 Hats Podcast features a rotating cast of business owners who are still very much in the trenches fighting the good fight. Every week, our regulars gather to talk about the kinds of important issues many owners won’t even discuss behind closed doors: whether their businesses are as profitable as they should be, whether they are willing to give up some control to an investor in order to grow faster, why they had to lay off employees, how they wound up with way too much inventory, why they don’t have a succession plan, and even why they are concerned about their own mental health. Visit 21hats.com to hear all of our podcast episodes, read episode transcripts, and learn more. The show is produced by Jess Thoubboron, founder of Blank Word.","last_synced_at":"2026-09-18T20:17:08.095147+00:00","page_url":"https://stenobird.com/podcast/21-hats-podcast-502638"},"episode":{"title":"Dashboard: Should You Pay $3,500 a Month for SEO?","slug":"dashboard-should-you-pay-3-500-a-month-for-seo","published_at":"2026-05-08T09:00:22+00:00","page_url":"https://stenobird.com/podcast/21-hats-podcast-502638/dashboard-should-you-pay-3-500-a-month-for-seo","show_page_url":"https://stenobird.com/podcast/21-hats-podcast-502638","url":"https://www.spreaker.com/episode/dashboard-should-you-pay-3-500-a-month-for-seo--71906305","audio_url":"https://api.spreaker.com/download/episode/71906305/dashboard_should_you_pay_3_500_a_month_for_seo.mp3","summary":"Most business owners know they need marketing. What many don’t know is what they should be paying for it—or what they should expect in return. So when an SEO agency proposes a $3,500-a-month plan, how do you assess whether it’s a smart investment or an expensive gamble? Do you know how many new customers it would take to make that spend worthwhile? Do you even have the data to answer that question? This week, Shawn Busse says too many owners are making those decisions in the dark. He offers a practical framework to help you do the math to evaluate marketing proposals, set realistic expectations, and decide what’s worth spending—and what isn’t.","meta_description":"Most business owners know they need marketing. What many don’t know is what they should be paying for it—or what they should expect in return. So when an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1590,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/21-hats-podcast-502638/episodes/dashboard-should-you-pay-3-500-a-month-for-seo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/21-hats-podcast-502638/dashboard-should-you-pay-3-500-a-month-for-seo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}