{"podcast":{"title":"20/20 MONEY: The Business of Optometry","slug":"20-20-money-the-business-of-optometry-336242","podcast_index_feed_id":336242,"rss_url":"https://adoseoffinancialcents.libsyn.com/rss","website_url":"https://www.integratedpwm.com/","image_url":"https://static.libsyn.com/p/assets/c/0/8/2/c082e413f1437628d959afa2a1bf1c87/BD3F0820-8A3F-495E-8507-0CB221B8DA69_1.jpg","author":"Adam Cmejla","episode_count":411,"summary":"20/20 Money is the top podcast for optometrists, private practice owners, and ODs who want to master optometry practice management, financial planning, and long-term business strategy. Hosted by Adam Cmejla, CFP®, the show delivers practical guidance on everything that affects the profitability, growth, and value of your optometry practice. Episodes cover: • Optometry practice management & operations • Financial planning for optometrists • Practice growth strategies & profitability tips • Selling your practice & OD exit planning • Private equity deals in optometry • Hiring, leadership, and team development • Tax planning, cash flow, and retirement readiness • Student loan strategies for ODs • Cold starts, acquisitions, and multi-location scaling With expert interviews, case studies, and step-by-step breakdowns, you'll learn how to make smarter business decisions, build personal wealth, and create a thriving career inside and outside the exam room. If you're an OD serious about elevating your practice and improving your financial future, 20/20 Money is your competitive advantage. For more information on the show and on Adam, please visit https://www.integratedpwm.com/","last_synced_at":"2026-09-14T20:17:12.844687+00:00","page_url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242"},"episode":{"title":"Why your optometry marketing isn't working with Jeremy Bono from IDOC Marketing","slug":"why-your-optometry-marketing-isn-t-working-with-jeremy-bono-from-idoc-marketing","published_at":"2026-08-17T10:00:00+00:00","page_url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/why-your-optometry-marketing-isn-t-working-with-jeremy-bono-from-idoc-marketing","show_page_url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242","url":"https://integratedpwm.com/406","audio_url":"https://traffic.libsyn.com/secure/adoseoffinancialcents/2020_money_IDOC_Marketing_Jeremy_Bon.mp3?dest-id=793816","summary":"Your next patient may already be looking for an optometrist—and choosing someone else before you ever know they existed. On this episode of 20/20 Money: The Business of Optometry , I'm joined by Jeremy Bono, Director of Optometry Marketing Services at IDOC, for a wide-ranging conversation about what effective marketing actually looks like inside an optometry practice. We start with a bigger question: does the public really understand what an optometrist does—and, more importantly, why they should regularly see one? From there, Jeremy and I explore why simply saying that you provide \"exceptional eye care\" isn't enough to differentiate a practice, how storytelling can make your marketing more memorable, and why practice owners need clarity around their ideal patient before deciding where to spend marketing dollars. We then get much more tactical. Jeremy explains why Google Ads can be one of the fastest ways to generate new patient demand, how practice owners should think about marketing as an investment rather than simply another expense, and why measuring leads without tracking how many actually become patients can create a misleading picture of ROI. We also discuss some of the seemingly small things that can quietly sabotage otherwise good marketing: making patients call instead of allowing online scheduling, forcing them to interact with your practice the way you prefer rather than the way they prefer, ignoring existing patients while constantly chasing new ones, and failing to maintain the digital presence that Google increasingly uses to determine which practices deserve visibility. The larger lesson is that marketing isn't one campaign, one social post, or one advertising budget. It's the entire journey from someone discovering your practice to deciding you're the…","meta_description":"Your next patient may already be looking for an optometrist—and choosing someone else before you ever know they existed. On this episode of 20/20 Money: T…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4157,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/20-20-money-the-business-of-optometry-336242/episodes/why-your-optometry-marketing-isn-t-working-with-jeremy-bono-from-idoc-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/why-your-optometry-marketing-isn-t-working-with-jeremy-bono-from-idoc-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}