{"podcast":{"title":"20/20 MONEY: The Business of Optometry","slug":"20-20-money-the-business-of-optometry-336242","podcast_index_feed_id":336242,"rss_url":"https://adoseoffinancialcents.libsyn.com/rss","website_url":"https://www.integratedpwm.com/","image_url":"https://static.libsyn.com/p/assets/c/0/8/2/c082e413f1437628d959afa2a1bf1c87/BD3F0820-8A3F-495E-8507-0CB221B8DA69_1.jpg","author":"Adam Cmejla","episode_count":402,"summary":"20/20 Money is the top podcast for optometrists, private practice owners, and ODs who want to master optometry practice management, financial planning, and long-term business strategy. Hosted by Adam Cmejla, CFP®, the show delivers practical guidance on everything that affects the profitability, growth, and value of your optometry practice. Episodes cover: • Optometry practice management & operations • Financial planning for optometrists • Practice growth strategies & profitability tips • Selling your practice & OD exit planning • Private equity deals in optometry • Hiring, leadership, and team development • Tax planning, cash flow, and retirement readiness • Student loan strategies for ODs • Cold starts, acquisitions, and multi-location scaling With expert interviews, case studies, and step-by-step breakdowns, you'll learn how to make smarter business decisions, build personal wealth, and create a thriving career inside and outside the exam room. If you're an OD serious about elevating your practice and improving your financial future, 20/20 Money is your competitive advantage. For more information on the show and on Adam, please visit https://www.integratedpwm.com/","last_synced_at":"2026-07-13T20:19:53.782514+00:00","page_url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242"},"episode":{"title":"Why some dry eye practices thrive--and others quietly fail with Dr. Chris Wolfe","slug":"why-some-dry-eye-practices-thrive-and-others-quietly-fail-with-dr-chris-wolfe","published_at":"2026-06-22T10:00:00+00:00","page_url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/why-some-dry-eye-practices-thrive-and-others-quietly-fail-with-dr-chris-wolfe","show_page_url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242","url":"https://integratedpwm.com/398","audio_url":"https://traffic.libsyn.com/secure/adoseoffinancialcents/2020_MONEY_Chris_Wolf_June_26.mp3?dest-id=793816","summary":"What if the biggest mistake practice owners make with dry eye isn't buying the wrong technology… but building their entire strategy around the technology itself? In this episode of 20/20 Money, I'm joined once again by Dr. Chris Wolfe for a fascinating conversation around dry eye, specialty services, patient communication, and the dangerous trap of becoming \"device-centric\" instead of patient-centric. Chris shares a candid behind-the-scenes perspective on what he's observed from practices across the country when it comes to implementing dry eye services and expensive treatment technologies. We discuss why so many practices buy devices that ultimately underperform, the seductive marketing around \"specialty\" care, and the critical distinction between having a widget versus building a system that actually supports patient outcomes and practice profitability. More importantly, we explore how the most successful clinicians aren't simply better at selling treatment — they're better at understanding the doctor-patient relationship, evidence-based medicine, and how to guide patients toward the right next step without overwhelming them. We also discuss: Why many dry eye devices end up becoming expensive dust collectors The hidden problem with building your identity around a piece of equipment How patient communication dramatically impacts treatment acceptance Why separating the dry eye conversation from the comprehensive exam changes outcomes The difference between being \"widget-centric\" and patient-centric How successful practices build systems around disease management instead of technology Why evidence-based medicine involves more than just clinical studies The role patient preference plays in treatment recommendations How practices can objectively evaluate whether a new dev…","meta_description":"What if the biggest mistake practice owners make with dry eye isn't buying the wrong technology… but building their entire strategy around the technology…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2712,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/20-20-money-the-business-of-optometry-336242/episodes/why-some-dry-eye-practices-thrive-and-others-quietly-fail-with-dr-chris-wolfe/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/why-some-dry-eye-practices-thrive-and-others-quietly-fail-with-dr-chris-wolfe.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}