{"podcast":{"title":"20/20 MONEY: The Business of Optometry","slug":"20-20-money-the-business-of-optometry-336242","podcast_index_feed_id":336242,"rss_url":"https://adoseoffinancialcents.libsyn.com/rss","website_url":"https://www.integratedpwm.com/","image_url":"https://static.libsyn.com/p/assets/c/0/8/2/c082e413f1437628d959afa2a1bf1c87/BD3F0820-8A3F-495E-8507-0CB221B8DA69_1.jpg","author":"Adam Cmejla","episode_count":402,"summary":"20/20 Money is the top podcast for optometrists, private practice owners, and ODs who want to master optometry practice management, financial planning, and long-term business strategy. Hosted by Adam Cmejla, CFP®, the show delivers practical guidance on everything that affects the profitability, growth, and value of your optometry practice. Episodes cover: • Optometry practice management & operations • Financial planning for optometrists • Practice growth strategies & profitability tips • Selling your practice & OD exit planning • Private equity deals in optometry • Hiring, leadership, and team development • Tax planning, cash flow, and retirement readiness • Student loan strategies for ODs • Cold starts, acquisitions, and multi-location scaling With expert interviews, case studies, and step-by-step breakdowns, you'll learn how to make smarter business decisions, build personal wealth, and create a thriving career inside and outside the exam room. If you're an OD serious about elevating your practice and improving your financial future, 20/20 Money is your competitive advantage. For more information on the show and on Adam, please visit https://www.integratedpwm.com/","last_synced_at":"2026-07-13T20:19:53.782514+00:00","page_url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242"},"episode":{"title":"Optical isn't dead - but the way you are running it is with Dr. Jennifer Stewart","slug":"optical-isn-t-dead-but-the-way-you-are-running-it-is-with-dr-jennifer-stewart","published_at":"2026-06-29T10:00:00+00:00","page_url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/optical-isn-t-dead-but-the-way-you-are-running-it-is-with-dr-jennifer-stewart","show_page_url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242","url":"https://integratedpwm.com/399","audio_url":"https://traffic.libsyn.com/secure/adoseoffinancialcents/2020_MONEY_Jen_Stewart_Optical_June.mp3?dest-id=793816","summary":"What if the biggest reason patients aren't buying glasses from your practice… is the experience you've unintentionally created around optical? In this episode of 20/20 Money, I'm joined once again by Dr. Jennifer Stewart for a candid and energetic conversation around the subtle — and sometimes overlooked — ways practice owners can dramatically improve optical sales without feeling \"salesy.\" Jen shares how she's intentionally built an optical-forward patient experience that turns eyewear into something patients genuinely get excited about, why most practices unknowingly make optical feel transactional and overwhelming, and how small shifts in attention, storytelling, and intentionality can completely change patient behavior. We also explore the mindset many owners have around optical being a \"dead\" profit center, why that belief becomes self-fulfilling, and practical ways to start taking ownership back without blowing up your entire practice model. We also discuss: Why patients asking \"what glasses are those?\" is a bigger opportunity than most doctors realize How Jen strategically uses her own eyewear to influence frame and lens sales The hidden danger of treating optical like a commodity business Why practices often lose optical sales long before price ever becomes the issue How to think about your optical as a separate business within your practice The importance of creating a shopping experience instead of a transactional one Why independent frame lines and storytelling matter more than recognizable brands Practical first steps for owners who feel overwhelmed or frustrated with optical As always, we end the conversation with several practical NBSs (Next Best Steps) you can implement immediately in your practice. Have a podcast-related question? Contact our team here…","meta_description":"What if the biggest reason patients aren't buying glasses from your practice… is the experience you've unintentionally created around optical? In this epi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3316,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/20-20-money-the-business-of-optometry-336242/episodes/optical-isn-t-dead-but-the-way-you-are-running-it-is-with-dr-jennifer-stewart/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/optical-isn-t-dead-but-the-way-you-are-running-it-is-with-dr-jennifer-stewart.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}