{"podcast":{"title":"20/20 MONEY: The Business of Optometry","slug":"20-20-money-the-business-of-optometry-336242","podcast_index_feed_id":336242,"rss_url":"https://adoseoffinancialcents.libsyn.com/rss","website_url":"https://www.integratedpwm.com/","image_url":"https://static.libsyn.com/p/assets/c/0/8/2/c082e413f1437628d959afa2a1bf1c87/BD3F0820-8A3F-495E-8507-0CB221B8DA69_1.jpg","author":"Adam Cmejla","episode_count":393,"summary":"20/20 Money is the top podcast for optometrists, private practice owners, and ODs who want to master optometry practice management, financial planning, and long-term business strategy. Hosted by Adam Cmejla, CFP®, the show delivers practical guidance on everything that affects the profitability, growth, and value of your optometry practice. Episodes cover: • Optometry practice management & operations • Financial planning for optometrists • Practice growth strategies & profitability tips • Selling your practice & OD exit planning • Private equity deals in optometry • Hiring, leadership, and team development • Tax planning, cash flow, and retirement readiness • Student loan strategies for ODs • Cold starts, acquisitions, and multi-location scaling With expert interviews, case studies, and step-by-step breakdowns, you'll learn how to make smarter business decisions, build personal wealth, and create a thriving career inside and outside the exam room. If you're an OD serious about elevating your practice and improving your financial future, 20/20 Money is your competitive advantage. For more information on the show and on Adam, please visit https://www.integratedpwm.com/","last_synced_at":null,"page_url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242"},"episode":{"title":"Design tips to maximize the patient experience (and thus your profitability) with Bill Gerber","slug":"design-tips-to-maximize-the-patient-experience-and-thus-your-profitability-with-bill-gerber","published_at":"2026-02-16T11:00:00+00:00","page_url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/design-tips-to-maximize-the-patient-experience-and-thus-your-profitability-with-bill-gerber","show_page_url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242","url":"https://integratedpwm.com/380","audio_url":"https://traffic.libsyn.com/secure/adoseoffinancialcents/2020_Money_Bill_Gerber.mp3?dest-id=793816","summary":"You know optical design is important, but you also know it's complicated. Where do you begin? How much should you spend? What should you focus on? On this episode, my guest on today's show is Bill Gerber, founder and CEO of the Optical Marketing Group. Bill joins me to talk about the role practice design plays in patient experience and overall financial performance. We discuss how thoughtful design can influence capture rates, why understanding your ideal patient avatar matters, and how to recognize when your space needs a refresh. Bill also shares common design pitfalls, how technology fits into modern practice design, and why proper planning is critical to a successful remodel. Resources: Optify Aloha Book a Triage call with Adam Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here! The Optometry Success Podcast Subscribe on Apple Podcasts: https://bit.ly/4tttng6 Subscribe on Spotify: https://bit.ly/4tuf0YM","meta_description":"You know optical design is important, but you also know it's complicated. Where do you begin? How much should you spend? What should you focus on? On this…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3370,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/20-20-money-the-business-of-optometry-336242/episodes/design-tips-to-maximize-the-patient-experience-and-thus-your-profitability-with-bill-gerber/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/design-tips-to-maximize-the-patient-experience-and-thus-your-profitability-with-bill-gerber.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}