{"podcast":{"title":"10PlusBrand","slug":"10plusbrand-533643","podcast_index_feed_id":533643,"rss_url":"https://feed.podbean.com/branding10plus/feed.xml","website_url":"https://branding10plus.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/5450587/10_circle_logo_1400_trasparent.png","author":"Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.","episode_count":197,"summary":"https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode. Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts. Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”. In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing st…","last_synced_at":"2026-06-07T02:20:33.523550+00:00","page_url":"https://stenobird.com/podcast/10plusbrand-533643"},"episode":{"title":"What is a Brand Story? Why storytelling of a hero’s journey is key to building a storybrand_Joanne Z. Tan_Episode 81, Season 2","slug":"what-is-a-brand-story-why-storytelling-of-a-hero-s-journey-is-key-to-building-a-storybrand-joanne-z-tan-episode-81-season-2","published_at":"2026-01-11T00:37:25+00:00","page_url":"https://stenobird.com/podcast/10plusbrand-533643/what-is-a-brand-story-why-storytelling-of-a-hero-s-journey-is-key-to-building-a-storybrand-joanne-z-tan-episode-81-season-2","show_page_url":"https://stenobird.com/podcast/10plusbrand-533643","url":"https://branding10plus.podbean.com/e/what-is-a-brand-story-why-storytelling-of-a-hero-s-journey-is-key-to-building-a-storybrand_joanne-z-tan_episode-81-season-2/","audio_url":"https://mcdn.podbean.com/mf/web/gmxdji3xv64ar65v/podcast_brand_story_short_introb3vp6.mp3","summary":"What is a brand story? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experience, employee stories, testimonials, and founder’s memories, all of which illustrate brand DNA, values, and brand experiences. 👉 To watch this short intro as a 2-min video 👉 To read this short intro as a 1-min blog 👉 This intro leads to the full article available for a small fee. You will learn: - Facts alone don’t persuade—but stories do; - Authenticity can’t be fabricated, only revealed; - The most powerful brand stories are not about the brand at all; - How to craft a brand story that actually resonates… Storytelling is as old as humanity itself. Long before algorithms, ads, and AI-driven content, stories were how people connected to each other and made sense of the world. Today, in a noisy marketplace, storytelling has become one of the last true competitive advantages. But most brands still get it wrong—or only scratch the surface. - Who—or what—is the real hero in a hero’s journey? - Why do some brand narratives inspire trust and loyalty while others feel salesy? - What makes some brands unforgettable—while others barely register? - And what if your brand already has a powerful story—but you’ve never learned how to uncover it, structure it, or amplify it? At 10PlusBrand.com, we believe brand storytelling isn’t about marketing buzzwords. It’s about meaning, trust, and memory. The kind that turns audiences into believers and brands into movements. If you are a CEO, founder, or leader ready to move your brand from visibility to significance, read the full story (it’s worth so much more than the small fee) about how storytelling can drive relevance, influence, and long-term equity. Again, 👉 For a small fee, you can access the full article an…","meta_description":"What is a brand story? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experience, employee stories, tes…","key_points":[],"chapters":[],"topics":[],"duration_seconds":168,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/10plusbrand-533643/episodes/what-is-a-brand-story-why-storytelling-of-a-hero-s-journey-is-key-to-building-a-storybrand-joanne-z-tan-episode-81-season-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/10plusbrand-533643/what-is-a-brand-story-why-storytelling-of-a-hero-s-journey-is-key-to-building-a-storybrand-joanne-z-tan-episode-81-season-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}