{"podcast":{"title":"10PlusBrand","slug":"10plusbrand-533643","podcast_index_feed_id":533643,"rss_url":"https://feed.podbean.com/branding10plus/feed.xml","website_url":"https://branding10plus.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/5450587/10_circle_logo_1400_trasparent.png","author":"Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.","episode_count":197,"summary":"https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode. Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts. Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”. In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing st…","last_synced_at":"2026-06-07T02:20:33.523550+00:00","page_url":"https://stenobird.com/podcast/10plusbrand-533643"},"episode":{"title":"User Data \"Land Grab\": Paying Fake Diamond at Real Diamond's Price, While Sacrificing Trust_Podcast by Joanne Z. Tan_Season 2, Episode 91","slug":"user-data-land-grab-paying-fake-diamond-at-real-diamond-s-price-while-sacrificing-trust-podcast-by-joanne-z-tan-season-2-episode-91","published_at":"2026-04-19T04:26:24+00:00","page_url":"https://stenobird.com/podcast/10plusbrand-533643/user-data-land-grab-paying-fake-diamond-at-real-diamond-s-price-while-sacrificing-trust-podcast-by-joanne-z-tan-season-2-episode-91","show_page_url":"https://stenobird.com/podcast/10plusbrand-533643","url":"https://branding10plus.podbean.com/e/user-data-land-grab-paying-fake-diamond-at-real-diamonds-price-while-sacrificing-trust_podcast-by-joanne-z-tan_season-2-episode-91/","audio_url":"https://mcdn.podbean.com/mf/web/v6nh35tavdbbg8xt/land_grabalwz4.mp3","summary":"User data land grab is costing companies far more than they realize — in diminishing data value and in the brand trust they are quietly destroying, while racing to seize consumer data without consent or compensation. The Real Price of the Data Land Grab — and Why It Will Backfire Across industries, companies are spending hundreds of millions to lock in first-party data assets through mergers, acquisitions, and platform capture — treating data as the \"new oil.\" But NVIDIA's Jensen Huang has noted that AI technology's cost drops 100,000 times every ten years, and that within a decade, AI-generated synthetic data will dwarf human-generated data. Joanne Z. Tan points out here that the companies acquiring today's data at premium prices are, in many cases, paying real diamond prices for what will soon be worth far less. Scholars Ulises Mejias and Nick Couldry, in their book \"Data Grab: The New Colonialism of Big Tech\", frame this extraction as a power imbalance in which personal data becomes raw material for corporate profit — without the knowledge or consent of the people generating it. During colonialism, at least, those dispossessed knew what was being taken. Today, most consumers have no way of knowing. AI Is Getting Smarter — and It Rewards Trust, Not Extraction AI search systems are beginning to synthesize trust indicators — customer reviews, media sentiment, authoritative publications, and executive reputation — into signals that may soon function as \"trust scores\" determining brand visibility and recommendation outcomes. Authentic authority, built through consistent thought leadership, is now the currency AI systems trust most. Joanne Z. Tan illustrates with a case study of The Ivy Group to show how a brand with few Google reviews, built on genuine thought leadership…","meta_description":"User data land grab is costing companies far more than they realize — in diminishing data value and in the brand trust they are quietly destroying, while…","key_points":[],"chapters":[],"topics":[],"duration_seconds":825,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/10plusbrand-533643/episodes/user-data-land-grab-paying-fake-diamond-at-real-diamond-s-price-while-sacrificing-trust-podcast-by-joanne-z-tan-season-2-episode-91/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/10plusbrand-533643/user-data-land-grab-paying-fake-diamond-at-real-diamond-s-price-while-sacrificing-trust-podcast-by-joanne-z-tan-season-2-episode-91.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}