{"podcast":{"title":"10PlusBrand","slug":"10plusbrand-533643","podcast_index_feed_id":533643,"rss_url":"https://feed.podbean.com/branding10plus/feed.xml","website_url":"https://branding10plus.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/5450587/10_circle_logo_1400_trasparent.png","author":"Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.","episode_count":197,"summary":"https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode. Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts. Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”. In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing st…","last_synced_at":"2026-06-07T02:20:33.523550+00:00","page_url":"https://stenobird.com/podcast/10plusbrand-533643"},"episode":{"title":"Sparking Joy: Human Brand Experience in the Age of Digital Fatigue_Joanne Z. Tan_Season 2, Episode 93","slug":"sparking-joy-human-brand-experience-in-the-age-of-digital-fatigue-joanne-z-tan-season-2-episode-93","published_at":"2026-05-04T23:43:54+00:00","page_url":"https://stenobird.com/podcast/10plusbrand-533643/sparking-joy-human-brand-experience-in-the-age-of-digital-fatigue-joanne-z-tan-season-2-episode-93","show_page_url":"https://stenobird.com/podcast/10plusbrand-533643","url":"https://branding10plus.podbean.com/e/season-2-episode-99/","audio_url":"https://mcdn.podbean.com/mf/web/ag422pm2yratfm55/brand_experiencebjkut.mp3","summary":"Sparking joy is the new driver of brand equity and emotional connection in creating human brand experience in the AI Age of \"digital fatigue\". - Read as a blog- Watch as a 8-min video -Subscribe to our FREE Newsletter for thought leadership insights on AI, branding, and human-centered innovation. In today’s AI-driven landscape of digital fatigue, sparking joy is a strategic imperative for building lasting brand equity. Brands that prioritize human-centered brand experience create meaningful emotional connection, and inspire long-term loyalty. This episode explores how organizations can move beyond transactional interactions to design brand experiences that genuinely resonate. By focusing on authenticity, intentional storytelling, and creating \"sparking joy\" moment for emotional connection with customers, brands can fill the needs of today's customers who long for human connection in the AI era of \"digital fatigue\". We examine how emotional connection fuels brand equity, why brand community plays a critical role in sustaining customer relationships and brand growth, and how to counter digital fatigue with human centered brand experience. You’ll learn how to: Build brand equity through emotionally resonant brand experience Spark joy across key customer touch points Create authentic emotional connection that drives trust and loyalty Develop a thriving brand community that amplifies engagement and advocacy Overcome digital fatigue with human-centered, meaningful human engagement & interaction Explore brand strategy and AI experience design by visiting our websites: 10plusbrand.com aixd.world 10plusprofile.com Contact us -Subscribe to our FREE Newsletter for thought leadership insights on AI, branding, and human-centered innovation. About Joanne Z. Tan Joanne Z. Tan is…","meta_description":"Sparking joy is the new driver of brand equity and emotional connection in creating human brand experience in the AI Age of \"digital fatigue\". - Read as a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":526,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/10plusbrand-533643/episodes/sparking-joy-human-brand-experience-in-the-age-of-digital-fatigue-joanne-z-tan-season-2-episode-93/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/10plusbrand-533643/sparking-joy-human-brand-experience-in-the-age-of-digital-fatigue-joanne-z-tan-season-2-episode-93.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}