{"podcast":{"title":"10PlusBrand","slug":"10plusbrand-533643","podcast_index_feed_id":533643,"rss_url":"https://feed.podbean.com/branding10plus/feed.xml","website_url":"https://branding10plus.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/5450587/10_circle_logo_1400_trasparent.png","author":"Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.","episode_count":197,"summary":"https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode. Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts. Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”. In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing st…","last_synced_at":"2026-06-07T02:20:33.523550+00:00","page_url":"https://stenobird.com/podcast/10plusbrand-533643"},"episode":{"title":"Is Your Life a Roundtrip or One Way?_ a short poem by Joanne Z. Tan_Season 2, Episode 82","slug":"is-your-life-a-roundtrip-or-one-way-a-short-poem-by-joanne-z-tan-season-2-episode-82","published_at":"2026-01-20T19:51:08+00:00","page_url":"https://stenobird.com/podcast/10plusbrand-533643/is-your-life-a-roundtrip-or-one-way-a-short-poem-by-joanne-z-tan-season-2-episode-82","show_page_url":"https://stenobird.com/podcast/10plusbrand-533643","url":"https://branding10plus.podbean.com/e/is-your-life-a-roundtrip-or-one-way_-a-short-poem-by-joanne-z-tan_season-2-episode-82/","audio_url":"https://mcdn.podbean.com/mf/web/4s4676bqbe37ftpq/poem_one_way_podcast7nmyc.mp3","summary":"This is a short poem by Joanne Z. Tan: \"Is life One Way or a Round Trip?\" using metaphor of creek, river, lake in Yosemite, rain, snow, lightning, thunders, clouds, and the fog in Golden Gate Bridge, symbolizing life's journey. To watch it as a 2-min video To read it as a blog A tiny creek In the high country of Yosemite Born of melting snow Filtered through the clefts of granite Streaming down a thawing peak. Dripping, dropping, Dancing its way Giggling, laughing, Roaring, swelling, Dashing out of the Valley. Does it know where it goes? When will it end? And why? Who owns its life? More creeks gather, Into the Merced River. Onward, forward, one way journey seaward, Hither and thither, torrential, playful, Reckless, mournful, Restless, peaceful. The creek, the river, become the lake, Waters the crops along the way, feeds the climbers of the peak. Matters not If ever it reaches the sea. Murmurs, shimmers, under the sun it simmers, rising water, skyward ascends, ignites lightning and thunder. Angelic or devilish, could care less, Rain and drizzle, descends. Between Heaven and Earth, metamorphosis, transcends. Into the misty fog reincarnates, the creek, the river, and the lake, ghosts through the Golden Gate Bridge, hugs the seedlings on the Marin Ridge. The fog rolls into the hovering clouds snow flakes swirl and flutter down on the peak That birthed the tiny creek. If that creek is life itself, Is it one way or a round trip? Insignificant, not self aware, It lives, one form or another, knowingly or unknowingly A part of a grand design, Earthly and finite, Eternal and divine. © Joanne Z. Tan, 1/17/2026 All rights reserved. About the author, Joanne Z. Tan Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speak…","meta_description":"This is a short poem by Joanne Z. Tan: \"Is life One Way or a Round Trip?\" using metaphor of creek, river, lake in Yosemite, rain, snow, lightning, thunder…","key_points":[],"chapters":[],"topics":[],"duration_seconds":132,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/10plusbrand-533643/episodes/is-your-life-a-roundtrip-or-one-way-a-short-poem-by-joanne-z-tan-season-2-episode-82/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/10plusbrand-533643/is-your-life-a-roundtrip-or-one-way-a-short-poem-by-joanne-z-tan-season-2-episode-82.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}