{"podcast":{"title":"10PlusBrand","slug":"10plusbrand-533643","podcast_index_feed_id":533643,"rss_url":"https://feed.podbean.com/branding10plus/feed.xml","website_url":"https://branding10plus.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/5450587/10_circle_logo_1400_trasparent.png","author":"Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.","episode_count":197,"summary":"https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode. Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts. Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”. In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing st…","last_synced_at":"2026-06-07T02:20:33.523550+00:00","page_url":"https://stenobird.com/podcast/10plusbrand-533643"},"episode":{"title":"Alysa Liu's Pursuit of Self Fulfillment Won Her the 2026 Olympic Gold Medal \"My Way\"_Joanne Z. Tan_Season 2, Episode 85","slug":"alysa-liu-s-pursuit-of-self-fulfillment-won-her-the-2026-olympic-gold-medal-my-way-joanne-z-tan-season-2-episode-85","published_at":"2026-02-23T05:49:23+00:00","page_url":"https://stenobird.com/podcast/10plusbrand-533643/alysa-liu-s-pursuit-of-self-fulfillment-won-her-the-2026-olympic-gold-medal-my-way-joanne-z-tan-season-2-episode-85","show_page_url":"https://stenobird.com/podcast/10plusbrand-533643","url":"https://branding10plus.podbean.com/e/season-2-episode-85/","audio_url":"https://mcdn.podbean.com/mf/web/wspyebxevgeexhn3/Alysa_LiuPodcast8b4i5.mp3","summary":"Alysa Liu, in choosing joy and self fulfillment over winning at all cost, proved that doing it \"my way\" is the ultimate competitive advantage. In this episode of SoS – Sip of Solace When Olympic figure skater Alysa Liu was asked how she felt about the gold medal around her neck, she shrugged with playful confidence: it matched her hair color. To her, the medal was just a physical object. Something she could even lose. What she refused to lose was herself. After rising to fame at 13 and stepping away at 16 from a win-at-all-costs training culture, she returned at 18 with a different mindset. No longer chasing validation. No longer performing for approval. This time, she chose to skate my way. Authentic expression replaced pressure. Joy replaced anxiety. Art replaced obsession with outcome. And excellence followed. Her story reminds us that when identity becomes the anchor, performance becomes the byproduct. Winning is no longer the definition of success. Alignment is. That is powerful from the inside out. That is liberating. When you stop performing for the world and start expressing your truth, the world responds. The lesson extends far beyond the ice rink. Leaders who build enduring brands do not chase metrics alone. They build from conviction. They Think Different. They Stand for Something. They lead my way, grounded in clarity, belief, and purpose. The journey is destiny. Joyful alignment fuels mastery. Authenticity is the ultimate power source. Find yourself. Clarify your passion. Define your meaning. Live and lead my way. That is your superpower. That is your brand. To read it as a 1-min blog To watch it as a 4-min video 📩 Subscribe to our newsletter for insights on brand identity, thought leadership, and growth About the author, Joanne Z. Tan Joanne Z. Tan is the…","meta_description":"Alysa Liu, in choosing joy and self fulfillment over winning at all cost, proved that doing it \"my way\" is the ultimate competitive advantage. In this epi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":264,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/10plusbrand-533643/episodes/alysa-liu-s-pursuit-of-self-fulfillment-won-her-the-2026-olympic-gold-medal-my-way-joanne-z-tan-season-2-episode-85/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/10plusbrand-533643/alysa-liu-s-pursuit-of-self-fulfillment-won-her-the-2026-olympic-gold-medal-my-way-joanne-z-tan-season-2-episode-85.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}