# ZCM Field Notes: Why LinkedIn Has Two Algorithms (And Why That Matters)

Page: https://stenobird.com/podcast/zero-click-marketing-7753148/zcm-field-notes-why-linkedin-has-two-algorithms-and-why-that-matters
Text version: https://stenobird.com/podcast/zero-click-marketing-7753148/zcm-field-notes-why-linkedin-has-two-algorithms-and-why-that-matters.md
Podcast: [Zero Click Marketing](https://stenobird.com/podcast/zero-click-marketing-7753148)
Published: 2026-03-16T10:15:00+00:00
Episode link: https://share.transistor.fm/s/2cf40300
Audio file: https://media.transistor.fm/2cf40300/002ae858.mp3
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JSON: https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/zcm-field-notes-why-linkedin-has-two-algorithms-and-why-that-matters
Duration seconds: 428

## Resource

ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because Christopher S. Penn just published an unofficial guide on how LinkedIn's algorithm works right now — and I have some quick notes and a "party" analogy I want to share. Subscribe to Christopher's Almost Timely newsletter on Substack for lots more on AI, data science, and marketing. And download his report and read it yourself! :) IMO, some of the best pages to read in the 150-page report: pg. 19-29: great high-level explainer of how LinkedIn works pg. 91-94: addresses the things you/your brand could likely improve Thank you to my launch sponsor, SparkToro , the makers of fine audience research software. This show wouldn't be possible without 'em! Oh also, I tried to find when I posted something about social media being a party, and I couldn't find it, but I did find this awesome blog post from Grace at Demand Curve where she explains how I built my Twitter following and she includes my party analogy. Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

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## Transcript

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