# ZCM Field Notes: 68% of Google Searches Now End Without a Click

Page: https://stenobird.com/podcast/zero-click-marketing-7753148/zcm-field-notes-68-of-google-searches-now-end-without-a-click
Text version: https://stenobird.com/podcast/zero-click-marketing-7753148/zcm-field-notes-68-of-google-searches-now-end-without-a-click.md
Podcast: [Zero Click Marketing](https://stenobird.com/podcast/zero-click-marketing-7753148)
Published: 2026-06-10T10:01:00+00:00
Episode link: https://share.transistor.fm/s/04446b98
Audio file: https://media.transistor.fm/04446b98/8f911e48.mp3
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JSON: https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/zcm-field-notes-68-of-google-searches-now-end-without-a-click
Duration seconds: 718

## Resource

Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding, the trajectory of the zero-click phenomenon, and a durable strategy to help you win. Sources: My blog post, which expounds on this episode: The Click Is Now Optional. Here’s What Isn’t. Rand Fishkin/SparkToro: In 2026, Less than One Third of Google Searches Still Send a Click Cyrus Shepard/Zyppy Signal: 5 Data-Backed Features of Websites Winning Google in 2026 Search Engine Land: Roughly 3 in 4 consumers use AI to shop, and nearly 1 in 3 won't let it spend Adobe Analytics (via TechCrunch): AI-sourced traffic to US retailers grew ~393% YoY in Q1 2026 and converts ~42% better ZCM Field Notes are short reactions to news or observations of what's happening in the field. Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

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## Transcript

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