# What Zero Click Marketing Actually Is

Page: https://stenobird.com/podcast/zero-click-marketing-7753148/what-zero-click-marketing-actually-is
Text version: https://stenobird.com/podcast/zero-click-marketing-7753148/what-zero-click-marketing-actually-is.md
Podcast: [Zero Click Marketing](https://stenobird.com/podcast/zero-click-marketing-7753148)
Published: 2026-03-10T07:03:00+00:00
Episode link: https://share.transistor.fm/s/9810456e
Audio file: https://media.transistor.fm/9810456e/46dc433b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/what-zero-click-marketing-actually-is
Duration seconds: 876

## Resource

I (Amanda Natividad) define Zero Click Marketing, share a simple mental model (the ZCM Ladder), and give you a mini playbook you can use this week. What you’ll learn: What Zero Click Marketing is (and what it isn’t) The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out The scoreboard: what to measure when clicks aren’t the whole story 3 moves to start doing ZCM this week (without burning out) And here's your free ZCM one-pager ! Timestamps: 00:00 Zero-click isn’t anti-click. It’s pro-reality. 01:20 The definition (and why it’s not “no clicks”) 03:10 What ZCM is not: “ignore your website,” “post more,” “just brand vibes” 07:10 The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out 10:30 Why “remembered” matters in B2B (buyers do most deciding without vendors) 13:40 The scoreboard: leading indicators vs. lagging indicators 16:20 Mini playbook: 3 moves you can try this week This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com . This episode was edited by Share Your Genius ( shareyourgenius.com ) Learn more about Zero Click Marketing and Amanda Natividad: zeroclickmarketing.co amandanat.com Follow @amandanat on LinkedIn and Instagram

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## Transcript

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