# The Clicks Lie

Page: https://stenobird.com/podcast/zero-click-marketing-7753148/the-clicks-lie
Text version: https://stenobird.com/podcast/zero-click-marketing-7753148/the-clicks-lie.md
Podcast: [Zero Click Marketing](https://stenobird.com/podcast/zero-click-marketing-7753148)
Published: 2026-03-10T00:47:36+00:00
Episode link: https://share.transistor.fm/s/a01c1324
Audio file: https://media.transistor.fm/a01c1324/e305c8c1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/the-clicks-lie
Duration seconds: 830

## Resource

If clicks are your primary success metric, you're probably undercounting what's working — and over-rewarding what isn't. In the debut episode of Zero Click Marketing, I (Amanda Natividad) make the case that the click-based funnel isn't just outdated, it's actively misleading. And the cost isn't just bad measurement — it's bad decisions. In this episode: Why the click-based funnel made sense for a while — and exactly when it broke How Google, Instagram, LinkedIn, TikTok, and X all quietly started hoarding traffic What "dark social" is, and why it's a bigger deal than most teams realize Why AI tools like ChatGPT are the next frontier of zero-click — and what that means for your brand The 95/5 rule: why optimizing for conversions means ignoring 80% of your future buyers Amanda's own story: how she grew from 1,000 to 100,000+ followers without ever spending a dime Key insight from this episode: "When you stop optimizing for the click and start optimizing for genuine value in the platform, you end up with better clicks — more intentional ones from people who actually want to be there." This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com . This episode was edited by Share Your Genius ( shareyourgenius.com ) Learn more about Zero Click Marketing and Amanda Natividad: zeroclickmarketing.co amandanat.com Follow @amandanat on LinkedIn and Instagram

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## Transcript

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