# The Beige of Marketing

Page: https://stenobird.com/podcast/zero-click-marketing-7753148/the-beige-of-marketing
Text version: https://stenobird.com/podcast/zero-click-marketing-7753148/the-beige-of-marketing.md
Podcast: [Zero Click Marketing](https://stenobird.com/podcast/zero-click-marketing-7753148)
Published: 2026-04-21T08:00:00+00:00
Episode link: https://share.transistor.fm/s/d5841cd3
Audio file: https://media.transistor.fm/d5841cd3/0fc5d2f1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/the-beige-of-marketing
Duration seconds: 656

## Resource

Best practices can help you avoid obvious mistakes — but they can also make your marketing forgettable. In this episode, I explain why the real problem isn’t best practices themselves, but using them without personalization, taste, or audience insight. Drawing on my experience at Fitbit, I’ll show you how audience research leads to stronger content, smarter channel choices, and more compelling marketing — plus a few practical ways to get started without spending much money or time. This episode is an expansion of my blog post, “ Best Practices Are Meaningless Without Audience Research .” Timestamps: 00:00 How best practices turn into beige marketing 01:27 The antidote: audience research 02:01 The Fitbit example and the real B2B challenge 03:43 Good marketers have always done some version of this 05:08 More examples: marketers, skincare, and sports betting 06:36 How to start doing audience research 07:40 How to spot patterns faster 09:38 Best practices only tell you the format 10:05 How audience research improves taste 11:02 Best practices get you on the field. Audience research helps you win. You can do audience research with all kinds of tools and networks like Google Trends, Exploding Topics, Reddit, and of course, my launch sponsor, SparkToro. You can create an always-free account and get 5 reports per month on sparktoro.com . Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com

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## Transcript

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