# E44 - Building a Law Firm and a Product: LawPro.ai Co-Founder and Zirkin Schmerling Partner, Josh Schmerling

Page: https://stenobird.com/podcast/zach-abramowitz-is-legally-disrupted-6704988/e44-building-a-law-firm-and-a-product-lawpro-ai-co-founder-and-zirkin-schmerling-partner-josh-schmerling
Text version: https://stenobird.com/podcast/zach-abramowitz-is-legally-disrupted-6704988/e44-building-a-law-firm-and-a-product-lawpro-ai-co-founder-and-zirkin-schmerling-partner-josh-schmerling.md
Podcast: [Zach Abramowitz is Legally Disrupted](https://stenobird.com/podcast/zach-abramowitz-is-legally-disrupted-6704988)
Published: 2026-03-26T13:38:28+00:00
Episode link: https://ZachAbramowitzisLegallyDisrupted.podbean.com/e/e44-building-a-law-firm-and-a-product-lawpro-co-founder-and-zirkin-schmerling-partner-josh-schmerling/
Audio file: https://mcdn.podbean.com/mf/web/fjwsi9gh6d6awsyg/ZALD_-_2026_02_25_-_Josh_Schmerling_-_Edit_16sbvv.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/zach-abramowitz-is-legally-disrupted-6704988/episodes/e44-building-a-law-firm-and-a-product-lawpro-ai-co-founder-and-zirkin-schmerling-partner-josh-schmerling
Duration seconds: 1916

## Resource

Zach Abramowitz sits down with Josh Schmerling, partner at Zirkin & Schmerling and co-founder of LawPro.ai, to explore how building technology inside a law firm is reshaping personal injury practice. Josh shares how an internal tool for processing medical records evolved into a broader litigation platform, and what it means to commercialize a product while still running a high-volume plaintiff’s firm. The conversation dives into product-market fit, adoption dynamics, and how tech, combined with private equity, could fundamentally change the competitive landscape of PI law. In this episode: How an internal tool became a market-facing legal tech product The advantages (and tensions) of building software inside a law firm What drives real product-market fit in legal tech Adoption trends across personal injury firms The role of private equity in reshaping the PI ecosystem Learn More: Josh - https://www.lawpro.ai/team/josh-schmerling Zach - https://www.legallydisrupted.com/ Follow Along: Josh - https://www.linkedin.com/in/josh-schmerling-287489ab Zach - linkedin.com/in/zachabramowitz

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/zach-abramowitz-is-legally-disrupted-6704988/episodes/e44-building-a-law-firm-and-a-product-lawpro-ai-co-founder-and-zirkin-schmerling-partner-josh-schmerling/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/zach-abramowitz-is-legally-disrupted-6704988/e44-building-a-law-firm-and-a-product-lawpro-ai-co-founder-and-zirkin-schmerling-partner-josh-schmerling.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.