# S E748: Part Two: Paul Ingram on Guiding Leaders Through High-Stakes Decisions

Page: https://stenobird.com/podcast/your-brand-amplified-1333926/s-e748-part-two-paul-ingram-on-guiding-leaders-through-high-stakes-decisions
Text version: https://stenobird.com/podcast/your-brand-amplified-1333926/s-e748-part-two-paul-ingram-on-guiding-leaders-through-high-stakes-decisions.md
Podcast: [Your Brand Amplified](https://stenobird.com/podcast/your-brand-amplified-1333926)
Published: 2026-06-24T09:20:00+00:00
Episode link: https://bleav.com/shows/your-brand-amplified/?post_type=gp_podcast_episode&p=927
Audio file: https://rss.art19.com/episodes/67e8240e-1608-4a9f-a232-dfe405b5c010.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 1826

## Resource

Paul Ingram's decades-long research reveals a striking truth: values alignment accounts for more than 30% of job satisfaction—ten times more important than salary. His investigation began when he observed seasoned executives emerging from coaching sessions visibly transformed by newfound clarity about what mattered to them. This sparked a curiosity that led him to discover that organizations with aligned values experience higher collaboration, trust, and performance, while those with misaligned values face higher turnover and diminished engagement. The Kravis Professor of Business at Columbia Business School carries a laminated card of his top values and reflects on them daily before entering his workplace, grounding himself with presence of mind that proves invaluable during intense conflicts. He describes a moment when someone lost self-control in his professional world, and rather than responding with anxiety or aggression, his values-centered mindset allowed him to remain calm and curious, preventing what could have been a career-ending outcome. Through his laddering technique, Paul has surveyed over 10,000 people worldwide and discovered that roughly 70-80% think about values only occasionally and lack the language to articulate them. His mission extends to helping people move beyond vague aspirations about values to concrete daily practices that embed values into decision-making. Paul Ingram's work demonstrates that clarity about values is not a luxury but a fundamental necessity for anyone seeking to make meaningful decisions and build organizations where people thrive. His new book from Harvard Business Review Press, What Do You Really Stand For? The One Question That Will Transform Your Work and Life , provides comprehensive frameworks and practical tools to h…

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