# S E740: Pet Industry Game-Changers: Courtney Honda and Slava Borisov on Redefining Pet Hospitality Commerce

Page: https://stenobird.com/podcast/your-brand-amplified-1333926/s-e740-pet-industry-game-changers-courtney-honda-and-slava-borisov-on-redefining-pet-hospitality-commerce
Text version: https://stenobird.com/podcast/your-brand-amplified-1333926/s-e740-pet-industry-game-changers-courtney-honda-and-slava-borisov-on-redefining-pet-hospitality-commerce.md
Podcast: [Your Brand Amplified](https://stenobird.com/podcast/your-brand-amplified-1333926)
Published: 2026-06-05T09:20:00+00:00
Episode link: https://bleav.com/shows/your-brand-amplified/?post_type=gp_podcast_episode&p=917
Audio file: https://rss.art19.com/episodes/c74bc7c1-9719-49bc-a0b9-2a8c6b6b70ce.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 2530

## Resource

What emerged from this crisis was not merely a commercial venture, but a deliberate reimagining of how communities can celebrate the bond between humans and their pets. Courtney Honda and Slava Borisov recognized that the pet industry, despite its massive $160 billion market size, had fundamentally missed an opportunity to create genuine hospitality experiences. Traditional retailers operated on purely transactional models, lacking the sensory richness and emotional connection that pet owners desperately craved. Their decision to create Puptique stemmed from a clear understanding that pets provide physical, emotional, and spiritual support to their owners, yet the industry treated them as commodities rather than family members. Courtney and Slava brought complementary personalities and backgrounds that prove essential to both their personal and professional relationship. Their yin-yang dynamic generates healthy debate and productive conflict that strengthens their partnership rather than derailing it. Courtney, fueled by the aloha spirit and rooted in marketing and wellness backgrounds, balances Slava's immigrant entrepreneurial drive and experience managing portfolios worth hundreds of millions. Together, they've learned that the financial investment required for franchising is actually the easier part of the equation compared to finding partners genuinely committed to building community for the next decade. If you're inspired by Courtney and Slava's mission to create community hubs for pet owners and are interested in becoming a franchise partner or learning more about the Puptique opportunity, visit www.puptique.com to explore how you can bring this innovative Pet Hospitality concept to your community. Whether you're looking to invest in a franchise, become a member…

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## Transcript

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