# Korea, Day One. Keep Going, Quietly.

Page: https://stenobird.com/podcast/yesterday-i-went-to-mars-7106663/korea-day-one-keep-going-quietly
Text version: https://stenobird.com/podcast/yesterday-i-went-to-mars-7106663/korea-day-one-keep-going-quietly.md
Podcast: [*“Yesterday, I Went to Mars ♡”*](https://stenobird.com/podcast/yesterday-i-went-to-mars-7106663)
Published: 2026-07-07T05:51:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/makotowillolympusmons/episodes/Korea--Day-One--Keep-Going--Quietly-e3lq4oh
Audio file: https://anchor.fm/s/fcce555c/podcast/play/122540241/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-8%2F570591c0-368e-afa8-917e-2f5ce9949322.mp3
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JSON: https://stenobird.com/v1/public/podcasts/yesterday-i-went-to-mars-7106663/episodes/korea-day-one-keep-going-quietly
Duration seconds: 147

## Resource

This episode looks at what comes up during a sourcing trip to Seoul — specifically an unannounced visit to a brand's head office that turned into an unexpected meeting with the founder. She started the brand fifteen years ago. Her co-founder left within six months, and she spent the next two and a half years making things alone. Fifteen years later, the brand is in twenty countries. It touches on a pattern that keeps showing up among the makers encountered on overseas sourcing trips — in Korea, Thailand, Taiwan. Not talent, not luck, but stubbornness. The willingness to stay when the team shrinks, to keep working when nothing seems to be moving. There's also a quiet observation about how hardship looks different from the inside. On social media, struggle tends to get shaped into a narrative in hindsight. But in the middle of it, there's no arc — just difficulty, and far more reasons to stop than to continue. A small reflection on eighteen years of building quietly, and the idea that stubbornness, sustained over time, opens up a gap that almost nothing else can.

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## Transcript

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