# Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India's Beauty & Skincare Revolution? | Ep. 25

Page: https://stenobird.com/podcast/wtf-is-with-nikhil-kamath-6189782/tira-bombay-shaving-co-inde-wild-wtf-is-fueling-india-s-beauty-skincare-revolution-ep-25
Text version: https://stenobird.com/podcast/wtf-is-with-nikhil-kamath-6189782/tira-bombay-shaving-co-inde-wild-wtf-is-fueling-india-s-beauty-skincare-revolution-ep-25.md
Podcast: [WTF is with Nikhil Kamath](https://stenobird.com/podcast/wtf-is-with-nikhil-kamath-6189782)
Published: 2025-11-05T13:06:10+00:00
Episode link: https://listen.hubhopper.com/episode/tira-bombay-shaving-co-inde-wild-wtf-is-fueling-indias-beauty-skincare-revolution-ep-25/32950868
Audio file: https://play.hubhopper.com/153f05f241fa2548098dff97d3a17e8a.mp3?s=rss-feed&v=8b3c7689e924
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/wtf-is-with-nikhil-kamath-6189782/episodes/tira-bombay-shaving-co-inde-wild-wtf-is-fueling-india-s-beauty-skincare-revolution-ep-25
Duration seconds: 13000

## Resource

Three founders leading India’s skincare wave – Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) join me to share the highs and lows of building beauty and skincare brands and the trends shaping this booming industry. Timestamps: 00:00 - Intro 02:39 - Bhakti’s journey & love story 05:14 - Diipa’s road to Inde Wild 10:34 - Persona’s role in brand building 15:07 - How Shantanu started 20:48 - Valuations & industry secrets 27:30 - Decoding the salon industry 34:58 - How Inde Wild made Champi cool again 38:01 - Market size & shifting narratives 45:14 - Marketing quality & building a community 52:41 - Why fragrance is exploding 1:00:42 - Community’s role in branding 1:08:04 - Cracking the BPC industry 1:22:26 - Omnichannel: A must-have? 1:27:15 - Tariffs, growth & social selling 1:31:00 - Can Indian brands go global? 1:34:51 - Cracking influencer marketing 1:42:15 - Sampling, distribution & minis 1:48:07 - Sustainability: Do founders still care? 1:52:54 - What’s the next wave? 2:04:39 - How the world perceives India 2:09:48 - Tech’s role in customising 2:16:10 - Nikhil’s & Diipa’s tattoos 2:18:14 - Why founders need grit 2:19:47 - Bhakti & Tira’s origin story 2:34:10 - Inside Tira: From concept to customer 2:38:34 - Do celebrity brands work? 2:44:51 - Why Diipa started Inde Wild 2:48:25 - Mass, premium, prestige: Which segment is winning? 3:05:45 - Quick commerce & Tier 2 markets 3:11:11 - Ayurveda: Still a novelty? 3:14:43 - The making of Bombay Shaving Company 3:21:39 - From idea to product: Manufacturing & patents 3:30:14 - Advice to aspiring skincare founders #NikhilKamath - Investor & Entrepreneur Twitter: [ https://x.com/nikhilkamathcio] (https://www.youtube.com/redirect?even.. .) Bhakti Modi - CEO, Tira Instagram: https://w…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/wtf-is-with-nikhil-kamath-6189782/episodes/tira-bombay-shaving-co-inde-wild-wtf-is-fueling-india-s-beauty-skincare-revolution-ep-25/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/wtf-is-with-nikhil-kamath-6189782/tira-bombay-shaving-co-inde-wild-wtf-is-fueling-india-s-beauty-skincare-revolution-ep-25.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.