# Nikhil Explores What’s Brewing in the Craft Beverage Industry with Rahul, Matt, Aneesh & Adithya | Ep #22 Trailer Page: https://stenobird.com/podcast/wtf-is-with-nikhil-kamath-6189782/nikhil-explores-what-s-brewing-in-the-craft-beverage-industry-with-rahul-matt-aneesh-adithya-ep-22-trailer Text version: https://stenobird.com/podcast/wtf-is-with-nikhil-kamath-6189782/nikhil-explores-what-s-brewing-in-the-craft-beverage-industry-with-rahul-matt-aneesh-adithya-ep-22-trailer.md Podcast: [WTF is with Nikhil Kamath](https://stenobird.com/podcast/wtf-is-with-nikhil-kamath-6189782) Published: 2025-03-02T12:15:57+00:00 Episode link: https://listen.hubhopper.com/episode/nikhil-explores-whats-brewing-in-the-craft-beverage-industry-with-rahul-matt-aneesh-adithya-ep-22-trailer/32894069 Audio file: https://play.hubhopper.com/92d8a30da555a379ecc9d8cad1454150.mp3?s=rss-feed&v=8ed006d22cfd Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/wtf-is-with-nikhil-kamath-6189782/episodes/nikhil-explores-what-s-brewing-in-the-craft-beverage-industry-with-rahul-matt-aneesh-adithya-ep-22-trailer Duration seconds: 113 ## Resource India’s craft beverage industry is on the rise, with brands redefining the way the country drinks. Specialty coffee, kombucha, and premium mixers are no longer just niche products—they’re part of a larger shift toward quality and innovation. As global trends in artisanal drinks take hold, Indian consumers are becoming more curious and willing to experiment. But building a brand in this space comes with unique challenges. In this episode, Nikhil Kamath sits down with Rahul Reddy (Subko), Matt Chitharanjan (Blue Tokai), Aneesh Bhasin (Svami), and Adithya Kidambi (Mossant) to explore the challenges and opportunities in India’s evolving beverage space.From sourcing the best beans to disrupting the beverage industry, they break down the art of brand-building, competition in this industry, and what lies next for craft beverages in India. #NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#MattChitharanjan Co-founder of Blue Tokai LinkedIn: https://in.linkedin.com/in/mchitharanjan Instagram: https://www.instagram.com/matt_chit #AdithyaKidambi Co-founder of Mossant Fermentary LinkedIN - https://in.linkedin.com/in/adithya-kidambi-8866b1269 Instagram - https://www.instagram.com/kidambiadithya/ #AneeshBhasin Co-founder of Svami Twitter: https://x.com/aneeshb LinkedIN - https://www.linkedin.com/in/aneesh-bhasin-252b661/ Instagram - https://www.instagram.com/aneeshb/ Facebook - https://www.facebook.com/gentlemenlisten/ #RahulReddy Co-founder of Subko Coffee Twitter - https://x.com/rahulreddysc LinkedIN - https://www.linkedin.com/in/rahulgreddy/ Instagram - https://www.instagram.com/ra… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/wtf-is-with-nikhil-kamath-6189782/episodes/nikhil-explores-what-s-brewing-in-the-craft-beverage-industry-with-rahul-matt-aneesh-adithya-ep-22-trailer/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/wtf-is-with-nikhil-kamath-6189782/nikhil-explores-what-s-brewing-in-the-craft-beverage-industry-with-rahul-matt-aneesh-adithya-ep-22-trailer.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.