# Digital Marketing On A Shoestring - Mike Handcock

Page: https://stenobird.com/podcast/worldwide-business-intelligence-podcast-32035/digital-marketing-on-a-shoestring-mike-handcock
Text version: https://stenobird.com/podcast/worldwide-business-intelligence-podcast-32035/digital-marketing-on-a-shoestring-mike-handcock.md
Podcast: [Worldwide Business Intelligence Podcast](https://stenobird.com/podcast/worldwide-business-intelligence-podcast-32035)
Published: 2026-03-11T02:54:28+00:00
Episode link: https://worldwidebusinessintelligence.podbean.com/e/digital-marketing-on-a-shoestring-mike-handcock/
Audio file: https://mcdn.podbean.com/mf/web/2dmcns8am2q5tyve/GMT20260310-070124_Recording.m4a
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JSON: https://stenobird.com/v1/public/podcasts/worldwide-business-intelligence-podcast-32035/episodes/digital-marketing-on-a-shoestring-mike-handcock
Duration seconds: 3390

## Resource

Entrepreneurs often operate with limited resources, and this topic addresses cost-effective strategies to grow visibility without big ad spends. It attracts bootstrapped startups and can include live demos. AEO basics, social media hacks, email marketing automation, content creation tools, and case studies of low-budget successes. Optimising Content for AI Engines Leveraging free tools Email and AI Marketing Mike Handcock is the Chairman and Founder of the Circle of Excellence Group and the President of the Global Speakers Federation.

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## Transcript

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