# Who really wins the World Cup?

Page: https://stenobird.com/podcast/world-business-report-466447/who-really-wins-the-world-cup
Text version: https://stenobird.com/podcast/world-business-report-466447/who-really-wins-the-world-cup.md
Podcast: [World Business Report](https://stenobird.com/podcast/world-business-report-466447)
Published: 2026-07-17T22:04:00+00:00
Episode link: http://www.bbc.co.uk/programmes/w3ct8fky
Audio file: http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss/proto/http/vpid/p0nzhwww.mp3
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JSON: https://stenobird.com/v1/public/podcasts/world-business-report-466447/episodes/who-really-wins-the-world-cup
Duration seconds: 1586

## Resource

Adidas sponsor finalists Spain and Argentina while Nike sponsor defeated semi-finalists England and France. How big a deal is this in the battle for sports branding dominance? We also hear what football fever in North America did for a local business that sells football shirts. And, Andy Burnham will become the new British prime minister next week but hasn't said much about his economic policies. The BBC's economics editor Faisal Islam goes to Manchester, Burnham's former mayoral constituency to look at his track record there. Plus, the Bayeux Tapestry returns to England after nearly a thousand years and will be displayed in the British Museum. This has been controversial because its priceless and fragile with thousands signing a petition asking for it not to be moved. Culture Editor Katie Razzall tells us how it's being looked after.

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## Transcript

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