# The Yen: How low can it go?

Page: https://stenobird.com/podcast/world-business-report-466447/the-yen-how-low-can-it-go
Text version: https://stenobird.com/podcast/world-business-report-466447/the-yen-how-low-can-it-go.md
Podcast: [World Business Report](https://stenobird.com/podcast/world-business-report-466447)
Published: 2026-06-30T22:17:00+00:00
Episode link: http://www.bbc.co.uk/programmes/p0nw1gyw
Audio file: http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss-low/proto/http/vpid/p0nw1grc.mp3
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JSON: https://stenobird.com/v1/public/podcasts/world-business-report-466447/episodes/the-yen-how-low-can-it-go
Duration seconds: 1584

## Resource

The Yen has hit a forty year low, despite the Japanese government spending billions on attempts to prop it up. We look at the impact on domestic business and exporters. Also, as sportswear giant Nike reports its full-year results, we speak to a brand expert to find out why the world's biggest sportswear name appears to have lost its way. And as the world's favourite safe haven loses its shine, we ask what falling gold prices can tell us about the health of the global economy. Presenter: Samantha Fenwick Producers: Neil Morrow and Rob Cave

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## Transcript

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