# This is What Inspired Brand Building Really Looks Like w/ CEO & Former NFL Player Chris Hetherington

Page: https://stenobird.com/podcast/within-the-game-436205/this-is-what-inspired-brand-building-really-looks-like-w-ceo-former-nfl-player-chris-hetherington
Text version: https://stenobird.com/podcast/within-the-game-436205/this-is-what-inspired-brand-building-really-looks-like-w-ceo-former-nfl-player-chris-hetherington.md
Podcast: [Within The Game](https://stenobird.com/podcast/within-the-game-436205)
Published: 2025-06-29T19:00:00+00:00
Episode link: HTTPS://www.youtube.com/@withinthegame
Audio file: https://episodes.captivate.fm/episode/e77491d7-1741-41b9-b2ff-b15436b77d9a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/within-the-game-436205/episodes/this-is-what-inspired-brand-building-really-looks-like-w-ceo-former-nfl-player-chris-hetherington
Duration seconds: 3814

## Resource

Episode 96 features former pro NFL player turned CEO of “Fathead” Chris Hetherington! This episode is all about "inspired brand building." After playing football at Yale and attending Harvard business school, Chris played 11 seasons in the NFL, carving out a career built on grit, adaptability, and relentless work ethic. And now as a successful entrepreneur and CEO of Fathead, Chris brings a rare combination of high-performance mindset and business acumen to the table. In this episode, we unpack what it takes to evolve — mentally, spiritually, and financially — and how he’s using brand identity, growth metrics, and leadership to transform Fathead into a modern legacy brand. Chris' IG: @cheth44 https://www.instagram.com/cheth44?igsh=bzB2dWRmdzhhbzJ3 Fathead IG: https://www.instagram.com/fathead/?hl=en Fathead YouTube: www.youtube.com/@fathead Thank you to Sponsor Blenders Eyewear! Use Code “WCB20” for 20% off Blenders Sunglasses www.blenderseyewear.com 📚 Buy "The Inspired Athlete": https://amzn.to/3COPbJD 🎧 Listen to "The Inspired Athlete" Audiobook on Audible: https://adbl.co/3KAwqP1 🎸 Check out my music on Spotify: https://spoti.fi/45BhzvT 🎵 Intro/Outro Music by Aaron Wexler: "Small Waves" https://bit.ly/4jOi50M 🎥 Subscribe & Hit the Bell for More Inspiring Content! 📸 Follow us on Instagram: @withinthegamepodcast and check out our website https://www.withinthegame.com/ 💬 Comment below: What inspired you most from this episode? ⏰ Timestamps for Easy Navigation: 0:00 - Introduction 1:58 - What is inspired living? 3:27 - Inspired Athlete and Entrepreneur 6:02 - Enthusiastic Leadership 8:35 - Heart Based Leadership 11:44 - Life Lessons From Gary Vee 14:12 - The Role of Spirituality? 15:33 - Book Promotion 16:29 - Perseverance Through Hardship 19:30 - Emotions in Busine…

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