# Kristin Zhivago on Understanding Customer Needs and Optimizing Business Strategies

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Text version: https://stenobird.com/podcast/wisdom-on-the-front-porch-7034521/kristin-zhivago-on-understanding-customer-needs-and-optimizing-business-strategies.md
Podcast: [Wisdom on the Front Porch](https://stenobird.com/podcast/wisdom-on-the-front-porch-7034521)
Published: 2026-03-11T13:00:00+00:00
Episode link: https://wisdom-on-the-front-porch.onpodcastai.com/episodes/D2QOjkKAda6
Audio file: https://media.podcastai.com/episodes/D2QOjkKAda6.mp3?u=1773248402
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Duration seconds: 2542

## Resource

In this episode of Wisdom on the Front Porch, LS Kirkpatrick chats with Kristin Zhivago about her entrepreneurial journey and the challenges of the digital era. They discuss uncovering customer desires, enhancing engagement through website optimization, and identifying needs without a client base. Kristin shares insights from "Roadmap to Revenue" and talks about removing buying process friction. They also touch on the role of machinery in customer interactions and aligning marketing with customer needs. Kristin introduces connectionism, a new economic perspective, and previews her upcoming book.

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## Transcript

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