# Building Wine Experiences: Kerrin Laz on Napa, Innovation, and Giving Back

Page: https://stenobird.com/podcast/wine-talks-with-paul-k-84517/building-wine-experiences-kerrin-laz-on-napa-innovation-and-giving-back
Text version: https://stenobird.com/podcast/wine-talks-with-paul-k-84517/building-wine-experiences-kerrin-laz-on-napa-innovation-and-giving-back.md
Podcast: [Wine Talks with Paul K.](https://stenobird.com/podcast/wine-talks-with-paul-k-84517)
Published: 2026-04-21T19:00:00+00:00
Episode link: https://winetalks.libsyn.com/building-wine-experiences-kerrin-laz-on-napa-innovation-and-giving-back
Audio file: https://traffic.libsyn.com/secure/winetalks/WT_Kerrin_Laz_Audio_MJ.mp3?dest-id=1238996
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JSON: https://stenobird.com/v1/public/podcasts/wine-talks-with-paul-k-84517/episodes/building-wine-experiences-kerrin-laz-on-napa-innovation-and-giving-back
Duration seconds: 3145

## Resource

Relentless in her pursuits would be an understatement because Kerrin Laz is a force of nature. Kerrin is the type of person the wine trade needs...now. She is chock full of energy, a plethora of ideas, and a cavalcade of pathways to get there. She will be on the show again; there were too many subjects we never discussed. Sitting down with Kerrin Laz was like flipping open a well-loved journal and discovering a handful of stories you'd forgotten you needed to hear. There's a warmth to the East Coast energy she carries with her, this tenacity blended with familiarity—sort of like sipping an old-vine Zinfandel that carries the sun of California but has the grit of Long Island soil. Right out of the gate, Karen Laz reminded me of those early, stumbling steps we all take in our careers. She grew up in New York, knew Dean & DeLuca as an iconic place—couldn't resist popping in for a cup of coffee, even though her resume, as she freely admits, "had, like, nothing on it" 00:06 . When asked if she preferred food or wine, she just sort of shrugged and said, "Wine, I guess." That honest uncertainty? I find that refreshing. Most people will fabricate a grand narrative about their calling, but Karen Laz is humble enough to admit a little serendipity goes a long way. But don't let that humility fool you. Ten years leading her own wine collection, a knack for knowing what guests want before they do, and the rare ability to forge real partnerships with wineries—she's seriously dialed in. I marveled when she described how growing up on Long Island, she watched potato fields transform into vineyards. The region's rise in agro-tourism stuck with me—how people from the city pour into the North Fork and don't think twice about whether the wines are international gold medalists. "It brings…

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