# Behind the Lens: How Klaus de Jong Brings Wine Culture to the World

Page: https://stenobird.com/podcast/wine-talks-with-paul-k-84517/behind-the-lens-how-klaus-de-jong-brings-wine-culture-to-the-world
Text version: https://stenobird.com/podcast/wine-talks-with-paul-k-84517/behind-the-lens-how-klaus-de-jong-brings-wine-culture-to-the-world.md
Podcast: [Wine Talks with Paul K.](https://stenobird.com/podcast/wine-talks-with-paul-k-84517)
Published: 2026-05-12T19:03:00+00:00
Episode link: https://winetalks.libsyn.com/behind-the-lens-how-klaus-de-jong-brings-wine-culture-to-the-world
Audio file: https://traffic.libsyn.com/secure/winetalks/WT_DE_JONG_AUDIO_MJ.mp3?dest-id=1238996
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JSON: https://stenobird.com/v1/public/podcasts/wine-talks-with-paul-k-84517/episodes/behind-the-lens-how-klaus-de-jong-brings-wine-culture-to-the-world
Duration seconds: 3267

## Resource

I have been watching, waiting, watching and waiting again...to talk with Klaas De Jong. He produces some of the most unique and cinematic wine footage in the trade. But it isn't just about the footage, it is the story telling. And he didn't come from the wine side, he is a movie maker who loves wine and he brought the two worlds together. If ever there was a guest who could turn the scrutinizing lens of cinema on a glass of wine, it's Klaus de Jong—part philosopher, part producer, and entirely convinced that the best stories ferment slowly at the intersection of culture and entertainment. You'll leave this episode with the rarest of vintages: the inside track on how wine media is shaped, poured, and served to global audiences, straight from someone who's reimagined vine-to-glass storytelling for the screen. Klaus de Jong unpacks why wine TV shows have long lagged behind food programming, revealing how a cinematic, "Chef's Table" approach finally cracked open the vault, giving rise to serious "edutainment" for wine lovers and professionals alike 02:25 . He guides you through the dual headwinds of modern film and the wine trade—the shrinking cinema crowds, the anxious global wine industry, and the high stakes of quality demanded by platforms like Apple TV and American Airlines 09:10 . Independence—no sponsors, no advertisements, just stories—remains Klaus de Jong's north star, shaping his work into something both credible and captivating. And through tales of grand cru houses and luxury Champagne brands meeting 21st-century uncertainty 14:07 , you'll witness why authentic, rock-and-roll storytelling must replace snobbery if wine is to reach a new, open-minded audience 17:19 . There's even a philosophical detour into the very taste experience, courtesy of a Michelin-starr…

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