# Strategic Scaling in Business: Navigating Growth with Precision with Mark Roberge

Page: https://stenobird.com/podcast/win-make-give-with-ben-kinney-589332/strategic-scaling-in-business-navigating-growth-with-precision-with-mark-roberge
Text version: https://stenobird.com/podcast/win-make-give-with-ben-kinney-589332/strategic-scaling-in-business-navigating-growth-with-precision-with-mark-roberge.md
Podcast: [Win Make Give with Ben Kinney](https://stenobird.com/podcast/win-make-give-with-ben-kinney-589332)
Published: 2026-05-18T09:00:00+00:00
Episode link: https://winmakegive.libsyn.com/strategic-scaling-in-business-navigating-growth-with-precision-with-mark-roberge
Audio file: https://traffic.libsyn.com/secure/winmakegive/Strategic_Scaling_in_Business_Navigating_Growth_with_Precision_with_Mark_Roberge.mp3?dest-id=2566250
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JSON: https://stenobird.com/v1/public/podcasts/win-make-give-with-ben-kinney-589332/episodes/strategic-scaling-in-business-navigating-growth-with-precision-with-mark-roberge
Duration seconds: 2439

## Resource

Join Chad Hyams and Bob Stewart as they sit down with Mark Roberge, former sales leader at HubSpot and author of "The Science of Scaling." Delve into the nuances of effective selling, understanding customer value, and the art of scaling businesses using data-driven strategies. Roberge shares insights on the importance of customer retention metrics, social selling, and the evolving landscape of tech startups. Perfect for entrepreneurs eager to refine their approach and maximize growth while maintaining meaningful customer relations. Discover actionable strategies in sales and scaling, blended with personal insights on mental health. ---------- Connect with the hosts: • Ben Kinney: https://www.BenKinney.com/ • Bob Stewart: https://www.linkedin.com/in/activebob • Chad Hyams: https://ChadHyams.com/ • Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: • Join our Facebook group at www.facebook.com/groups/winmakegive • Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up • Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network 00:00 Navigating Work Events, Disneyland, and Guest Introductions 04:28 Teaching Sales and Entrepreneurship at Harvard Business School 09:21 The Evolution and Strategy of Effective Social Selling 14:01 Identifying Retention Indicators for Business Growth 20:15 Scaling Businesses Through Strategic Growth and Profitability 23:51 Discovering Unique Value Through Customer Interaction and Feedback 30:51 Mental Health Advocacy Through Book Proceeds and Tech Evolution 34:48 Avoiding Common Pitfalls When Scaling a Business

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## Transcript

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