# WHY DESIGN?

Page: https://stenobird.com/podcast/why-design-7007437
Text version: https://stenobird.com/podcast/why-design-7007437.md
RSS feed: https://feeds.captivate.fm/why-design/
Official site: https://teamkodu.com/
Author: Chris Whyte | Kodu
Episodes: 78

## Resource

Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation. Join us as we listen, learn, and connect through the stories that define the world of physical product development.

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/why-design-7007437
Markdown: https://stenobird.com/podcast/why-design-7007437.md

## Episodes
- [Why Most Founder Exits Fail, and Why This One Took Eight Years to Get Right | Kirsty Dias, PriestmanGoode](https://stenobird.com/podcast/why-design-7007437/why-most-founder-exits-fail-and-why-this-one-took-eight-years-to-get-right-kirsty-dias-priestmangoode) — 2026-07-22T05:00:00+00:00
- [I Thought I Knew How to Hire | Why Design: A Guide to Hiring](https://stenobird.com/podcast/why-design-7007437/i-thought-i-knew-how-to-hire-why-design-a-guide-to-hiring) — 2026-07-15T07:00:00+00:00
- [Nobody Told Me How to Get Here | A Why Design Guide on Being Hired](https://stenobird.com/podcast/why-design-7007437/nobody-told-me-how-to-get-here-a-why-design-guide-on-being-hired) — 2026-07-09T07:00:00+00:00
- [Why He Diversified from Designing Products and Started Asking Why? | Shaun Fynn](https://stenobird.com/podcast/why-design-7007437/why-he-diversified-from-designing-products-and-started-asking-why-shaun-fynn) — 2026-07-01T05:00:00+00:00
- [They Gave Their Own Product Away for Free, Then It Funded in a Day | Pensa](https://stenobird.com/podcast/why-design-7007437/they-gave-their-own-product-away-for-free-then-it-funded-in-a-day-pensa) — 2026-06-24T05:00:00+00:00
- [Why the Best New Design Leaders Change Nothing in Their First 90 Days | Stephan Clambaneva](https://stenobird.com/podcast/why-design-7007437/why-the-best-new-design-leaders-change-nothing-in-their-first-90-days-stephan-clambaneva) — 2026-06-10T05:00:00+00:00
- [The SOSV Partner Who Says the Best Persuaders Are Introverts (And Why He Backs Them First) | Bill Liao](https://stenobird.com/podcast/why-design-7007437/the-sosv-partner-who-says-the-best-persuaders-are-introverts-and-why-he-backs-them-first-bill-liao) — 2026-06-03T05:00:00+00:00
- [Why Design Is Still a Polite Cost Centre With Good PR | Lisa Gralnek](https://stenobird.com/podcast/why-design-7007437/why-design-is-still-a-polite-cost-centre-with-good-pr-lisa-gralnek) — 2026-05-27T07:00:00+00:00
- [How He Built a Sports Car Company Without an Engineering Team | Mark Tapscott](https://stenobird.com/podcast/why-design-7007437/how-he-built-a-sports-car-company-without-an-engineering-team-mark-tapscott) — 2026-05-20T05:00:00+00:00
- [Why Bob Schwartz Walked Into GE Healthcare Carrying 50 Dream Catchers](https://stenobird.com/podcast/why-design-7007437/why-bob-schwartz-walked-into-ge-healthcare-carrying-50-dream-catchers) — 2026-05-13T05:00:00+00:00
- [No Engineering Degree. No Prototype. He Signed Up for CES Anyway | Floyd Freeman](https://stenobird.com/podcast/why-design-7007437/no-engineering-degree-no-prototype-he-signed-up-for-ces-anyway-floyd-freeman) — 2026-05-06T05:00:00+00:00
- [What Building the Production Machine Teaches You About the Design | Matt Batchelor](https://stenobird.com/podcast/why-design-7007437/what-building-the-production-machine-teaches-you-about-the-design-matt-batchelor) — 2026-04-29T05:00:00+00:00
- [Why Getting Into John Lewis Still Wasn't Enough | Phil Staunton](https://stenobird.com/podcast/why-design-7007437/why-getting-into-john-lewis-still-wasn-t-enough-phil-staunton) — 2026-04-22T05:00:00+00:00
- [Why the best hardware careers look like wrong turns from the outside | Felicity Boyce](https://stenobird.com/podcast/why-design-7007437/why-the-best-hardware-careers-look-like-wrong-turns-from-the-outside-felicity-boyce) — 2026-04-16T05:00:00+00:00
- [Why the Softest Fruit is the Hardest Engineering Problem, And Robotics’ Potential | Sid Shaikh](https://stenobird.com/podcast/why-design-7007437/why-the-softest-fruit-is-the-hardest-engineering-problem-and-robotics-potential-sid-shaikh) — 2026-04-08T05:00:00+00:00
- [Why Half the Country Can't Access Clean Energy, And What’s Changing | Rob Hallifax](https://stenobird.com/podcast/why-design-7007437/why-half-the-country-can-t-access-clean-energy-and-what-s-changing-rob-hallifax) — 2026-04-01T05:00:00+00:00
- [Why Nobody Fixed This $12 Billion Surgical Problem, Until Now | Liz McGloughlin](https://stenobird.com/podcast/why-design-7007437/why-nobody-fixed-this-12-billion-surgical-problem-until-now-liz-mcgloughlin) — 2026-03-25T05:00:00+00:00
- [Why the Worst Thing You Can Do Is Be the Designer Everyone Wants You to Be | Dan Salisbury, Automata](https://stenobird.com/podcast/why-design-7007437/why-the-worst-thing-you-can-do-is-be-the-designer-everyone-wants-you-to-be-dan-salisbury-automata) — 2026-03-18T05:00:00+00:00
- [Why Fertility Treatment Is Broken (And What Needs to Change) | Tess Cosad on Building Béa Fertility](https://stenobird.com/podcast/why-design-7007437/why-fertility-treatment-is-broken-and-what-needs-to-change-tess-cosad-on-building-b-a-fertility) — 2026-03-11T10:00:00+00:00
- [From Folding Bikes to Electric Aircraft: The Design Philosophy of Mark Sanders](https://stenobird.com/podcast/why-design-7007437/from-folding-bikes-to-electric-aircraft-the-design-philosophy-of-mark-sanders) — 2026-01-28T06:00:00+00:00
- [The Quiet Discipline Behind Long-Lasting Design Businesses with Paul Metaxatos](https://stenobird.com/podcast/why-design-7007437/the-quiet-discipline-behind-long-lasting-design-businesses-with-paul-metaxatos) — 2026-01-21T06:00:00+00:00
- [Why Design Should Take Over the World: A Conversation with Tylan Tschopp](https://stenobird.com/podcast/why-design-7007437/why-design-should-take-over-the-world-a-conversation-with-tylan-tschopp) — 2026-01-14T06:00:00+00:00
- [How Paul Marshall Built Rapid Fluidics into a Global Microfluidics Partner Through Curiosity and Good Engineering](https://stenobird.com/podcast/why-design-7007437/how-paul-marshall-built-rapid-fluidics-into-a-global-microfluidics-partner-through-curiosity-and-good-engineering) — 2025-12-17T06:00:00+00:00
- [Leading with Purpose: How Will Butler-Adams Scaled Brompton into a Global Icon](https://stenobird.com/podcast/why-design-7007437/leading-with-purpose-how-will-butler-adams-scaled-brompton-into-a-global-icon) — 2025-12-10T06:00:00+00:00
- [Designing Play: How Rémi Bigot Built Bitpong and a Creative Hardware Studio in Berlin](https://stenobird.com/podcast/why-design-7007437/designing-play-how-r-mi-bigot-built-bitpong-and-a-creative-hardware-studio-in-berlin) — 2025-12-03T06:00:00+00:00
- [How FutureWave’s Joachim Blends Engineering, Intuition & Innovation Across Mobility, Tech & Robotics](https://stenobird.com/podcast/why-design-7007437/how-futurewave-s-joachim-blends-engineering-intuition-innovation-across-mobility-tech-robotics) — 2025-11-26T06:00:00+00:00
- [Designing at Scale: How Rich Thrush Turned Curiosity into a Career Across Brands](https://stenobird.com/podcast/why-design-7007437/designing-at-scale-how-rich-thrush-turned-curiosity-into-a-career-across-brands) — 2025-11-19T06:00:00+00:00

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