# 89 ::: Ground Marketing: How Michael Arias Pioneered a New Approach to Dental Marketing

Page: https://stenobird.com/podcast/wholehearted-with-shawn-zajas-6410588/89-ground-marketing-how-michael-arias-pioneered-a-new-approach-to-dental-marketing
Text version: https://stenobird.com/podcast/wholehearted-with-shawn-zajas-6410588/89-ground-marketing-how-michael-arias-pioneered-a-new-approach-to-dental-marketing.md
Podcast: [Wholehearted with Shawn Zajas](https://stenobird.com/podcast/wholehearted-with-shawn-zajas-6410588)
Published: 2025-07-25T10:00:00+00:00
Episode link: https://shawn-zajas-show.captivate.fm/episode/89-ground-marketing-how-michael-arias-pioneered-a-new-approach-to-dental-marketing
Audio file: https://podcasts.captivate.fm/media/22094463-fba4-4e3b-a3a9-a9e58b724f47/ARIAS-AUDIO.mp3
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Duration seconds: 3189

## Resource

Michael Arias shares his journey from being a nutritionist to becoming a pioneering figure in dental marketing. He coined the term "ground marketing" and developed it into a sophisticated approach for dental practices to connect with their communities. The conversation explores his evolution as a podcaster, his philosophy on learning and growth, and how he overcame initial fears in business development. Michael provides deep insights into effective community engagement strategies and the importance of taking action despite uncertainty.

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## Transcript

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