# Episode 1124 - Master Jesse Bernal

Page: https://stenobird.com/podcast/whistlekick-martial-arts-radio-1097111/episode-1124-master-jesse-bernal
Text version: https://stenobird.com/podcast/whistlekick-martial-arts-radio-1097111/episode-1124-master-jesse-bernal.md
Podcast: [whistlekick Martial Arts Radio](https://stenobird.com/podcast/whistlekick-martial-arts-radio-1097111)
Published: 2026-05-04T14:30:00+00:00
Episode link: https://whistlekick.libsyn.com/episode-1124-master-jesse-bernal
Audio file: https://traffic.libsyn.com/secure/whistlekick/Jesse_Bernal_Full_Audio.mp3?dest-id=262078
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/whistlekick-martial-arts-radio-1097111/episodes/episode-1124-master-jesse-bernal
Duration seconds: 4252

## Resource

SUMMARY In this engaging conversation, Jeremy Lesniak chats with Master Jesse Bernal and explores the evolution of martial arts, the challenges of product development in the industry, and the transition from IT to full-time martial arts. They discuss personal experiences with martial arts gear, the importance of community, and the joy of teaching martial arts. Master Bernal shares his journey of opening a karate school and the impact of 2020 on his business, highlighting the balance between passion and entrepreneurship. In this conversation, Master Bernal shares his journey from working in IT at Nordstrom to pursuing entrepreneurship in martial arts. He discusses the importance of support from family, the rebellious nature of entrepreneurs, and the intersection of martial arts and technology. The conversation also delves into the impact of AI on marketing and employment, emphasizing the need for martial artists to embrace change and understand AI's role in their field. He concludes by highlighting the realities of entrepreneurship, including the challenges and the importance of staying focused on one's purpose. TAKEAWAYS Quality martial arts gear can last for years without degrading. Product development in martial arts requires good communication with manufacturers. Transitioning from a stable IT career to martial arts can be challenging but rewarding. The importance of community in martial arts is paramount. Opening a martial arts school can be a fulfilling venture. Finding the right gear for different martial arts styles is essential. Passion for martial arts can lead to a successful business. Support from family is crucial for entrepreneurs. Successful entrepreneurs find ways to execute their dreams. Martial arts and technology attract similar mindsets. Balancing in…

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## Transcript

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