# Turning VR into a Spectator Sport with Mirra - Where We Buy #381

Page: https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667/turning-vr-into-a-spectator-sport-with-mirra-where-we-buy-381
Text version: https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667/turning-vr-into-a-spectator-sport-with-mirra-where-we-buy-381.md
Podcast: [Where We Buy: Retail Real Estate with James Cook](https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667)
Published: 2026-05-01T07:00:00+00:00
Episode link: https://wherewebuy.show/turning-vr-into-a-spectator-sport-with-mirra-where-we-buy-381
Audio file: https://traffic.libsyn.com/secure/wherewebuy/WWB_381_-_Mirra_Immersive.mp3?dest-id=522615
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/where-we-buy-retail-real-estate-with-james-cook-547667/episodes/turning-vr-into-a-spectator-sport-with-mirra-where-we-buy-381
Duration seconds: 1947

## Resource

Sam Wang is Co-Founder and CEO of Mirra Immersive LLC, the creator of Mirra Arena, a competitive social VR arena that combines multiplayer active gameplay with large-format LED spectator displays. Wang explains how he and his partner conceived the concept during the pandemic and built a proprietary system where up to eight players compete in VR while friends watch the action on a massive screen in real time. He covers the company's flagship venue in Bellevue, Washington, its expansion through licensing deals in China, and the challenge of making location-based entertainment profitable. Wang also discusses the role of AI in personalizing the game experience and how his background in film, including work on Jackie Chan movies and the 2008 Beijing Olympic opening ceremony, shaped his approach to creating cinematic, accessible games for a broad audience. James Cook is the Director of Retail Research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: jamesd.cook@jll.com YouTube: http://everythingweknow.show/ Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license .

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/where-we-buy-retail-real-estate-with-james-cook-547667/episodes/turning-vr-into-a-spectator-sport-with-mirra-where-we-buy-381/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667/turning-vr-into-a-spectator-sport-with-mirra-where-we-buy-381.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.