# Managing the Mixx: Creating Successful Live-Work-Play Destinations - Where We Buy #369

Page: https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667/managing-the-mixx-creating-successful-live-work-play-destinations-where-we-buy-369
Text version: https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667/managing-the-mixx-creating-successful-live-work-play-destinations-where-we-buy-369.md
Podcast: [Where We Buy: Retail Real Estate with James Cook](https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667)
Published: 2026-02-13T16:08:00+00:00
Episode link: https://wherewebuy.show/managing-the-mixx-creating-successful-live-work-play-destinations-where-we-buy-369
Audio file: https://traffic.libsyn.com/secure/wherewebuy/WWB_369_-_The_Mixx_Sean_McNamara.mp3?dest-id=522615
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Duration seconds: 1754

## Resource

Sean McNamara leads The Mixx at JLL, a specialized platform for managing complex mixed-use developments across North America. McNamara explains the unique challenges of managing properties that combine office, retail, residential, hotel, and entertainment uses on a single site. He discusses the importance of creating a sense of place through strategic merchandising, placemaking, and activation, highlighting projects like Plaza Coral Gables in Florida and OCVIBE in Anaheim, California. McNamara covers the rise of sports-anchored mixed-use developments, the role of technology infrastructure, and how successful mixed-use projects can command premium rents when properly managed and activated. James Cook is the Director of Retail Research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: jamesd.cook@jll.com YouTube: http://everythingweknow.show/ Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license .

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