# How [solidcore] Picks the Perfect Location - Where We Buy #370

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Text version: https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667/how-solidcore-picks-the-perfect-location-where-we-buy-370.md
Podcast: [Where We Buy: Retail Real Estate with James Cook](https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667)
Published: 2026-02-20T11:00:00+00:00
Episode link: https://wherewebuy.show/how-solidcore-picks-the-perfect-location-where-we-buy-370
Audio file: https://traffic.libsyn.com/secure/wherewebuy/WWB_370_-_Solidcore.mp3?dest-id=522615
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Duration seconds: 1669

## Resource

Josh Rainey is Senior Director of Real Estate + Growth at [solidcore], a boutique fitness operator specializing in intense strength training workouts on custom-built reformers. [solidcore] expanded from 85 locations in 2022 to 165 today, with plans to reach 205 by the end of the year. He discusses [solidcore]'s target demographic of primarily women aged 25-35, the importance of community-driven fitness experiences, and the brand's focus on longevity and preventative wellness. Josh covers site selection strategy, ideal co-tenants like premium grocers and athleisure retailers, and how the company's corporate-owned model ensures consistency across all locations. He shares insights on real estate challenges including rising rents in Texas, the return of capital investment to retail, and the importance of creating third places that inspire curiosity and frequency. James Cook is the Director of Retail Research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: jamesd.cook@jll.com YouTube: http://everythingweknow.show/ Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license .

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