# Matchdag 3: Adidas, kommersialiseringen och VM-floppen 1978

Page: https://stenobird.com/podcast/when-we-were-kings-256684/matchdag-3-adidas-kommersialiseringen-och-vm-floppen-1978
Text version: https://stenobird.com/podcast/when-we-were-kings-256684/matchdag-3-adidas-kommersialiseringen-och-vm-floppen-1978.md
Podcast: [When We Were Kings](https://stenobird.com/podcast/when-we-were-kings-256684)
Published: 2026-06-12T22:00:00+00:00
Episode link: https://shows.acast.com/when-we-were-kingspdm/episodes/matchdag-3-adidas-kommersialiseringen-och-vm-floppen-1978
Audio file: https://sphinx.acast.com/p/open/s/69ca617a8fc1c62479ee62c4/e/6a2bf993e6540bec0f9db0ab/media.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/when-we-were-kings-256684/episodes/matchdag-3-adidas-kommersialiseringen-och-vm-floppen-1978
Duration seconds: 785

## Resource

Man kan dra en rakt linje från hur Horst Dassler knöt kontakter och sponsorskap på 70-talet till hur VM ser ut idag.  Detta är urklipp från avsnittet 184. Adidas VS Puma - del 2 . För att få hela berättelsen. Lyssna på avsnitten i sin helhet. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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