# Trauma Isn't What You Think: The Survival Patterns Driving Your Money & Decisions - Larry Yatch

Page: https://stenobird.com/podcast/what-s-your-deal-business-buying-business-acquisitions-investing-exit-strategies-7254744/trauma-isn-t-what-you-think-the-survival-patterns-driving-your-money-decisions-larry-yatch
Text version: https://stenobird.com/podcast/what-s-your-deal-business-buying-business-acquisitions-investing-exit-strategies-7254744/trauma-isn-t-what-you-think-the-survival-patterns-driving-your-money-decisions-larry-yatch.md
Podcast: [What's Your Deal? | Business Buying, Business Acquisitions, Investing & Exit Strategies](https://stenobird.com/podcast/what-s-your-deal-business-buying-business-acquisitions-investing-exit-strategies-7254744)
Published: 2026-02-18T14:12:00+00:00
Episode link: https://ampedsuccess.com/amped-education/
Audio file: https://traffic.libsyn.com/secure/343e699f-fcd6-415c-9a04-43c4c8149a04/WYD_260121_01_Larry_Yatch.mp3?dest-id=4942995
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JSON: https://stenobird.com/v1/public/podcasts/what-s-your-deal-business-buying-business-acquisitions-investing-exit-strategies-7254744/episodes/trauma-isn-t-what-you-think-the-survival-patterns-driving-your-money-decisions-larry-yatch
Duration seconds: 3110

## Resource

In this episode of What's Your Deal? , Matt Uhler interviews Larry Yatch — former U.S. Navy SEAL officer turned entrepreneur strategist and high-performance coach — about the unseen survival patterns that drive decisions in business, money, leadership, and relationships. Larry explains why most people misunderstand trauma: it's not about the event — it's about the subconscious strategy your brain adopts to survive when your perception of control is taken away. Those strategies can create success… but they can also create burnout, misalignment, and self-sabotage if they remain unrecognized. Matt ties this directly to what he sees in real deals: sellers backing out at the finish line, leaders who can't rest even when they "have everything," and entrepreneurs who keep grinding because their subconscious equates love, worth, or identity with pain. If you're building a business, leading a team, negotiating deals, or trying to grow your income — this conversation will help you understand what might be running the show underneath your conscious intentions. Timestamps 0:01 Intro + Larry Yatch background 2:57 SEALs, injury, entrepreneurship as "freedom" (and why that's often a lie) 10:25 Trauma: why most people hear the word wrong 11:54 Trauma comes from survival , not the experience 14:34 "Perception of control" and how survival lessons get formed 17:21 Subconscious vs conscious: why we feel stuck 20:35 Deals falling apart: sellers torpedoing outcomes 22:05 Trauma size = dysfunction today (not what happened) 26:35 Creating external fights to validate internal struggle 28:30 CEO trauma as the limiter of a "structurally sound" company 30:11 The 4 domains where trauma shows up (money, relationships, health, purpose) 33:22 You don't need to relive the worst moments to change behav…

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