# Zillow's VP of Brand and Product Marketing, Beverly Jackson Page: https://stenobird.com/podcast/wharton-marketing-matters-4542211/zillow-s-vp-of-brand-and-product-marketing-beverly-jackson Text version: https://stenobird.com/podcast/wharton-marketing-matters-4542211/zillow-s-vp-of-brand-and-product-marketing-beverly-jackson.md Podcast: [Wharton Marketing Matters](https://stenobird.com/podcast/wharton-marketing-matters-4542211) Published: 2026-02-19T09:00:00+00:00 Episode link: https://knowledge.wharton.upenn.edu/podcast/marketing-matters/zillows-vp-of-brand-and-product-marketing-beverly-jackson/ Audio file: https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/6995d7d34c238f5dcaf83671/media.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/zillow-s-vp-of-brand-and-product-marketing-beverly-jackson Duration seconds: 2106 ## Resource Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience. Hosted on Acast. See acast.com/privacy for more information. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/zillow-s-vp-of-brand-and-product-marketing-beverly-jackson/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/wharton-marketing-matters-4542211/zillow-s-vp-of-brand-and-product-marketing-beverly-jackson.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.