# Piedmont Healthcare’s Marketing Strategy for Building Trust

Page: https://stenobird.com/podcast/wharton-marketing-matters-4542211/piedmont-healthcare-s-marketing-strategy-for-building-trust
Text version: https://stenobird.com/podcast/wharton-marketing-matters-4542211/piedmont-healthcare-s-marketing-strategy-for-building-trust.md
Podcast: [Wharton Marketing Matters](https://stenobird.com/podcast/wharton-marketing-matters-4542211)
Published: 2026-07-02T11:30:00+00:00
Episode link: https://knowledge.wharton.upenn.edu/podcast/marketing-matters/piedmont-healthcares-marketing-strategy-for-building-trust/
Audio file: https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/6a45df91a736775b26eaa76a/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/piedmont-healthcare-s-marketing-strategy-for-building-trust
Duration seconds: 1792

## Resource

How do you market healthcare in a way that builds trust? Kate Metzinger, Vice President of Marketing and Physician Outreach at Piedmont Healthcare, discusses her transition from consumer packaged goods to healthcare, why authentic storytelling is more effective than statistics, how marketing can drive growth in a mission-driven organization, and how AI is helping improve both the patient and provider experience. She also shares lessons on measuring marketing effectiveness, leading organizational change, and applying timeless marketing principles in one of the most trust-driven industries.  Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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