# Highlights: Adidas Originals | Amgen

Page: https://stenobird.com/podcast/wharton-marketing-matters-4542211/highlights-adidas-originals-amgen
Text version: https://stenobird.com/podcast/wharton-marketing-matters-4542211/highlights-adidas-originals-amgen.md
Podcast: [Wharton Marketing Matters](https://stenobird.com/podcast/wharton-marketing-matters-4542211)
Published: 2025-11-27T09:00:00+00:00
Episode link: https://shows.acast.com/wharton-marketing-matters/episodes/6924ec34e5cc28ec3b256d90
Audio file: https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/6924ec34e5cc28ec3b256d90/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/highlights-adidas-originals-amgen
Duration seconds: 1798

## Resource

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, and Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, share insights on how iconic brand storytelling and rapidly evolving AI capabilities intersect to drive authenticity, collaboration, and transformative innovation across industries. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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