# Groov Founder Dan Cataldi on Reinventing Custom Orthotics

Page: https://stenobird.com/podcast/wharton-marketing-matters-4542211/groov-founder-dan-cataldi-on-reinventing-custom-orthotics
Text version: https://stenobird.com/podcast/wharton-marketing-matters-4542211/groov-founder-dan-cataldi-on-reinventing-custom-orthotics.md
Podcast: [Wharton Marketing Matters](https://stenobird.com/podcast/wharton-marketing-matters-4542211)
Published: 2026-03-12T08:00:00+00:00
Episode link: https://knowledge.wharton.upenn.edu/podcast/marketing-matters/groov-founder-dan-cataldi-on-reinventing-custom-orthotics/
Audio file: https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/69b1ac21bba705d7aa2d38f5/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/groov-founder-dan-cataldi-on-reinventing-custom-orthotics
Duration seconds: 1734

## Resource

Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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