# Ferrero NA's CMO, Chad Stubbs

Page: https://stenobird.com/podcast/wharton-marketing-matters-4542211/ferrero-na-s-cmo-chad-stubbs
Text version: https://stenobird.com/podcast/wharton-marketing-matters-4542211/ferrero-na-s-cmo-chad-stubbs.md
Podcast: [Wharton Marketing Matters](https://stenobird.com/podcast/wharton-marketing-matters-4542211)
Published: 2026-04-23T08:00:00+00:00
Episode link: https://knowledge.wharton.upenn.edu/podcast/marketing-matters/ferrero-nas-cmo-chad-stubbs/
Audio file: https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/69e7fad2289eeb2c7b5c0847/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/ferrero-na-s-cmo-chad-stubbs
Duration seconds: 1896

## Resource

Chad Stubbs, Chief Marketing Officer of Ferrero North America, joins Barbara and Americus to discuss how large-scale campaigns, cultural relevance, and innovative marketing strategies—from Super Bowl ads to viral brand moments—are used to build iconic brands and drive consumer engagement. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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