# The Rise and Fall of the Dubai Chewy Cookie

Page: https://stenobird.com/podcast/well-informed-open-minded-7613994/the-rise-and-fall-of-the-dubai-chewy-cookie
Text version: https://stenobird.com/podcast/well-informed-open-minded-7613994/the-rise-and-fall-of-the-dubai-chewy-cookie.md
Podcast: [Well-Informed & Open-Minded](https://stenobird.com/podcast/well-informed-open-minded-7613994)
Published: 2026-03-01T13:22:21+00:00
Episode link: https://rss.com/podcasts/h-s-personal-podcast/2590654
Audio file: https://content.rss.com/episodes/359284/2590654/h-s-personal-podcast/2026_03_01_13_22_15_da7c5ff5-f775-4cc9-8edf-52689e0b9a30.mp3
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JSON: https://stenobird.com/v1/public/podcasts/well-informed-open-minded-7613994/episodes/the-rise-and-fall-of-the-dubai-chewy-cookie
Duration seconds: 1211

## Resource

In South Korea, food crazes can explode overnight—and vanish just as quickly. The “Dubai chewy cookie,” or dujjonku, rode a wave of social media hype and collective bandwagoning, drawing long queues before market saturation sent sales tumbling. In a culture where novelty often outweighs flavor, today’s must-try dessert can become tomorrow’s forgotten fad, leaving small businesses scrambling to invent the next sensation. In this episode, we explore the rapid boom-and-bust cycle of Korean food trends—and what it reveals about consumer culture in the age of viral influence. https://www.nytimes.com/2026/02/25/world/asia/south-korea-dubai-chewy-cookies.html

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