# Ep 46 • Building Community in the Wedding Industry: Inside the DMV Wedding Collective

Page: https://stenobird.com/podcast/weddings-unscripted-7107449/ep-46-building-community-in-the-wedding-industry-inside-the-dmv-wedding-collective
Text version: https://stenobird.com/podcast/weddings-unscripted-7107449/ep-46-building-community-in-the-wedding-industry-inside-the-dmv-wedding-collective.md
Podcast: [Weddings Unscripted](https://stenobird.com/podcast/weddings-unscripted-7107449)
Published: 2026-04-15T08:00:00+00:00
Episode link: https://f3ff8f39-81f5-4e6c-862a-d1a388f3e252.libsyn.com/ep-46-building-community-in-the-wedding-industry-inside-the-dmv-wedding-collective
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Duration seconds: 3178

## Resource

What happens when a wedding florist with 25+ years of experience starts noticing that her whole industry feels disconnected? She builds something about it. In this episode, we sit down with Kate Denman of Floret and Vine — and repeat podcast guest — to dig into the origin story of the DMV Wedding Collective, the DC-area's fastest-growing wedding vendor networking and education organization. From intimate coffee dates and planner-florist roundtables to a viral 175-person holiday launch party at the Line Hotel, Kate shares how she spotted a post-COVID gap in the wedding industry community and decided to fill it herself. If you're a wedding vendor, planner, florist, photographer, or officiant in the DC, Maryland, or Virginia area — or if you've ever felt like a solopreneur on an island — this episode is your invitation to find your tribe. Key Takeaways Community-driven education beats one-size-fits-all conferences Relationships ARE your marketing strategy Every vendor at the wedding — even the 30-minute ones — deserves a seat at the table Chapters 01:00 - Introduction: Kate of Floret & Vine 01:45 - What Is the DMV Wedding Collective? 02:47 - The Post-COVID Networking Void 05:31 - Kate's Coffee Date Marketing Strategy 08:07 - Disconnection Across the Industry 13:00 - Accessibility Gap in Wedding Education 21:07 - Giving Every Vendor a Voice 30:04 - The No-Recording Rule That Changed Everything 34:38 - Officially Launching the DMV Wedding Collective 41:21 - Listening to Members: Polls, Surveys & Real Feedback 48:30 - Why Continuous Community Check-ins Matter 49:25 - How to Join or Connect with the DMV Wedding Collective Resources: Plan your wedding with confidence. Grab our FREE Wedding Planning Checklist: https://www.cherryblossomwe.com/wedding-planning-checklist Connect w…

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